performance marketing manager mobile games

Описание:

Scopely is a global video game and interactive entertainment company that creates, develops, publishes, and live-operates a diversified portfolio of games across mobile, web, PC, and console. Its games connect hundreds of millions of players worldwide.

Задачи:

• Manage and optimize large-scale User Acquisition budgets to drive profitable growth
• Execute and scale mobile campaigns across key platforms including Meta, Google, and emerging channels
• Design and run A/B, multivariate, and marketability tests from hypothesis to analysis to improve performance and unlock growth opportunities
• Analyze campaign, funnel, retention, and LTV metrics to drive data-informed optimization strategies
• Partner cross-functionally with Product, Creative, Data, and Marketing teams to improve full-funnel performance
• Identify and scale strategic acquisition partnerships and new growth opportunities globally
• Contribute creative insights and testing strategies to improve ad performance and acquisition efficiency
• Stay current on market trends, platform changes, and best practices in mobile performance marketing

Требования:

• 3+ Years of experience in User Acquisition, performance marketing, or media buying, preferably in mobile gaming or mobile apps
• Proven track record of scaling growth through paid acquisition channels and identifying high-impact opportunities
• Strong understanding of UA KPIs including CPI, ROAS, retention, conversion funnels, and LTV optimization
• Hands-on experience with platforms such as Google Ads, Meta, and AppLovin
• Strong analytical and problem-solving skills with the ability to make data-driven decisions in fast-paced environments
• Strong communication, stakeholder management, and ownership mindset
• Experience working cross-functionally with Product, Creative, Data, and Marketing teams
• BA/BS degree in Economics, Mathematics, Marketing, Finance, Business, or a related field
• Passion for mobile advertising, experimentation, and continuous optimization
• Nice to have: DSP, ad networks, rewarded advertising, advanced Excel skills, AI tools, data visualization platforms such as Looker

Условия:

Hybrid role in Barcelona, Catalonia, Spain.