Sr. Practice Development Manager EMEA

Sr. Practice Development Manager EMEA

Department: Marketing

Employment Type: Full Time

Location: EMEA-Spain

Description

At Align Technology, we are transforming smiles and changing lives through innovation. As the global leader in clear aligner therapy with Invisalign®, and pioneers in digital dentistry through iTero® and exocad®, we are redefining the future of oral health. Our commitment to clinical excellence, cutting-edge 3D printing technology, and global reach positions us at the forefront of the dental industry.

We are seeking a strategic and results-driven Sr. Practice Development Manager to drive growth and adoption of Align Technology’s solutions—including Invisalign® and iTero®—across both General Practitioner (GP) and Orthodontic (Ortho) channels. This role is pivotal in enabling dental practices to digitize workflows, enhance patient engagement, and accelerate business performance through strategic collaboration, training, and execution excellence.

This position is located in Madrid or Amsterdam.

Role expectations

As Practice Development Manager, you will:

• Design and implement cross-channel practice development initiatives that align with Align’s strategic priorities.
• Drive adoption of digital workflows and tools (e.g., iTero® scanners, Smile Concierge) to support practice digitization and patient conversion.
• Collaborate with local marketing and sales teams to deliver best-in-class customer service and premium treatment experiences.
• Achieve monthly, quarterly, and annual sales targets for both GP and Ortho channels.
• Establish and nurture relationships with certified and non-certified doctors to expand case potential and market penetration.
• Conduct product demonstrations, training sessions, and strategic planning workshops to support practice growth.
• Monitor the competitive landscape and provide actionable insights to marketing and commercial teams.
• Engage with dental labs, societies, and key opinion leaders (KOLs) to build influence and drive referrals, especially within the GP segment.
• Partner with cross-functional teams (e.g., Marketing, Commercial Excellence, Customer Success) to ensure cohesive execution.

What we're looking for

We’re looking for a commercially minded leader who thrives in a fast-paced, innovation-driven environment. You are passionate about enabling practice growth and delivering measurable results.

You bring:

• Bachelor, Master’s degree in Business, Marketing, Dentistry, or a related field; MBA preferred.
• 6–10 years of experience in sales, business development, or practice management within the dental or medical device industry.
• Proven track record of driving growth and managing cross-channel initiatives.
• Strong communication, analytical, and strategic planning skills.
• Experience with capital equipment sales and digital solutions is a plus.
• Fluent in English

Complementary Skills

At Align, we value bold thinking, collaboration, and continuous innovation. You’ll thrive in this role if you:

• Demonstrate strategic agility and execution excellence.
• Maintain a customer-centric mindset with a focus on delivering premium patient experiences.
• Influence without authority and lead cross-functional teams.

Impact

This role will be instrumental in accelerating the digital transformation of dental practices across EMEA. The successful candidate will empower practitioners to deliver superior patient care, drive adoption of Align’s innovative solutions, and strengthen Align’s leadership in both the GP and Ortho channels. By fostering collaboration and championing best practices, you will help shape the future of dentistry—one practice, one patient, one smile at a time.