Senior Product-Led CRO Consultant - Freelance

Your mission

About Holidog

Holidog connects millions of pet owners with trusted sitters for boarding, walks, and home visits across Europe. Our ambition is bold: double the company and become the #2 global platform in pet care. We are building a product designed to grow internationally from day one, simplifying pet care at scale.

About the role

We are looking for a senior, product-minded CRO expert to build and own our experimentation engine across Product, Data and Technology. This is not a traditional CRO role. You will:

• Build a structured experimentation system from idea to execution
• Identify the highest-impact growth opportunities across the customer journey
• Challenge product, UX and business decisions using data
• Help teams prioritise what should actually be built

You will work closely with Product, Tech, Design and Leadership in a fast-paced, iterative environment where decisions are driven by experimentation rather than opinion.

About the product & the way we work

• C2C marketplace (web app, mobile app coming next)
• Product fully developed with AI assistance
• Continuous product evolution through short iterations
• No rigid experimentation roadmap — priorities evolve with data and business context
• Multiple teams contributing ideas across Product, Marketing and Operations
• Internal AI tools accelerating analysis, research and product development

Your profile

We are not looking for someone who simply runs A/B tests. We want someone who can:

• Understand the product and business deeply
• Build a scalable experimentation process
• Turn data into clear product decisions
• Balance product, UX, marketing and technical considerations
• Help the company focus on the initiatives that create the highest business impact

Your responsibilities

• Build and own Holidog's CRO operating system
• Create a framework to collect, organise and prioritise ideas across teams
• Define hypotheses, success metrics and experimentation plans
• Identify opportunities across acquisition, activation, conversion, retention and marketplace performance
• Analyse user behaviour and business performance using data
• Work with Product and Engineering to execute experiments
• Measure results and document learnings
• Challenge product, UX and business decisions when appropriate
• Help teams make better prioritisation decisions based on impact rather than intuition
• Mentor teams on experimentation best practices and contribute to building a strong experimentation culture

Mandatory profile requirements

• Product-Led CRO : Proven experience driving experimentation across product, UX and business challenges, not only marketing funnels or landing pages.
• Data-Driven Decision Making : Strong expertise with analytics tools (GA4, Mixpanel, Amplitude or equivalent), defining KPIs, analysing user behaviour and turning insights into actionable product decisions.
• Experimentation Systems : Proven ability to build scalable experimentation processes, prioritisation frameworks and cross-functional workflows that continuously generate and execute high-impact ideas.

Other requirements

• Senior CRO / Growth / Product profile with strong autonomy
• Strong product mindset
• Excellent analytical skills
• Comfortable working across Product, Engineering, Design and Marketing
• Able to prioritise opportunities based on business impact
• Excellent communication and stakeholder management skills
• Strong people skills with the ability to influence without authority
• Comfortable with ambiguity, changing priorities and rapid iterations
• Experience with marketplaces or complex user journeys is a strong plus
• English fluency required

This role is not suitable if

• You mainly optimise landing pages or paid acquisition funnels
• You only focus on A/B testing without understanding the broader product
• You need fixed roadmaps or detailed specifications before contributing
• You prefer executing requests instead of challenging priorities

We are looking for someone who can build systems, influence decisions and create a culture of experimentation that drives measurable business growth.

Why join us?