Sales Account Executive , CPA

About Shine

Shine is the financial copilot for entrepreneurs and small business owners.

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something bigger
Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants.
Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe.
We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium.

Your hiring experience matters
Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive.
If this sounds like somewhere you want to grow, we'd love to hear from you.

The Sales Tribe (CPA) team at Shine

Our Sales Tribe is part of Shine's Revenue organization, dedicated to driving growth among small business owners and, specifically within this team, the accountants and professional firms who support them. We're a close-knit, results-driven team with a clear mission: helping accounting professionals discover and adopt the tools that make managing their clients' businesses simpler, smarter, and more sustainable.

We own the full commercial journey with new clients, from prospecting through to close, combining sharp sales execution with a genuine understanding of the professional firms we sell into. Working closely with Marketing and Partners, we translate strategy into real client relationships and closed deals, keeping a sharp focus on results while staying deeply attuned to the everyday realities of the CPA and professional services community.

Your role as a Sales Account Executive, CPA

As part of Shine's Sales Tribe within the Revenue organization, you will be responsible for the sale of business management software solutions, as well as other related services, to accounting professionals and professional firms.

What you'll be doing:

Your responsibilities will include:

New Business Development

• Commercial activity focused on achieving sales targets with new clients within the CPA and professional firms segment.

• Prospecting the assigned market of accounting professionals and firms.

• Building and maintaining strong new business relationships with clients.

Solution Selling & Negotiation

• Developing solution proposals encompassing all aspects of the software solution.

• Participating in the development, presentation, and sale of a value proposition to new clients.

• Commercially leading significant opportunities.

• Participating in contract negotiations and negotiating prices and contractual agreements to close sales.

Stakeholder & Relationship Management

• Identifying and developing a proper alignment strategy with key individuals and sales influencers within CPA firms and professional organizations.

• Working effectively with Partners and Marketing to ensure the delivery of the most effective solution and service levels needed to achieve business objectives.

• Fostering customer loyalty.

Project Follow-up & Market Intelligence

• Commercial follow-up of projects.

• Knowledge of market evolution and trends (sectoral, functional, and technological) specific to the accounting and professional services space.

• Contributing knowledge to the company by incorporating all types of information into the corporate IT system.

What you'll bring:

Education

• Degree or Bachelor's in Business Administration, Sales, Marketing, or a related field.

Experience

• Minimum 3 years of experience in sales and prospecting of services, products, solutions, and tools for development and/or digital transformation and technological innovation.

• Highly valued: experience selling software solutions to professional firms, consultancies, and SMEs.

• Proven track record of achieving or exceeding sales targets in a new business/hunting role.

• Experience managing full sales cycles, from prospecting through negotiation to close.

Skills & Competencies

• Excellent skills in sales, customer relations, and negotiation.

• Presentation skills.

• Strong consultative selling ability, adapting the pitch to different client profiles and needs.

• Comfortable building and defending solution proposals and pricing in front of clients.

• Ability to manage multiple opportunities and clients simultaneously without losing focus.

• Results-driven, organized, and autonomous in managing your own pipeline.

Languages

• Fluent in both English and Spanish.

Additional Valued Qualifications

• Experience with CRM tools (Salesforce, HubSpot, or similar).

• Existing network of contacts within the CPA, accounting, or professional services ecosystem.

• Familiarity with the SaaS or fintech sales environment.

• Availability for occasional travel to client meetings or industry events.

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, colour, racial or ethnic origin, religion, disability, etc. as per applicable law.

Our recruitment process

1️⃣ A 30' first call with Recruiting Partner to get to know you better and share more about Shine.

2️⃣ A 45' interview with Hiring Manager to discuss your past experiences and the role we are offering.

3️⃣ A 45' business case presentation to highlight your skills and give you a hands-on feel for the role followed by a personality assessment