Social Media Manager

We power people’s progress.

At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.

We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human‑led, AI‑enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category‑defining company, we’re shaping what the future of learning looks like at global scale.

Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.

Meet the team!

Preply’s social media is where our brand meets the world. We are looking for a creative, hands‑on Social Media Manager to own and grow our presence on TikTok and Snapchat.

This is a role for someone who lives and breathes these platforms. You will shape our strategy, create and appear in content, engage with our community, and turn insights into better‑performing ideas. You will also collaborate closely with teams across the business to bring fresh, culturally relevant content to life.

If you are obsessed with social trends, confident on camera, and know how to turn ideas into content that people actually want to watch and engage with, we want to hear from you.

What you’ll be doing:

• Channel ownership (TikTok & Snapchat) Own the end‑to‑end strategy and execution for TikTok and Snapchat, from planning and production to posting to performance tracking and continuous improvement.
• Content ideation & creation Ideate and create scroll‑stopping content tailored to each platform. You will not just brief content, you will be part of making it, including recording yourself when relevant.
• Content planning & execution Build and manage content calendars, coordinate shoots, and ensure content is delivered on time and aligned with brand and channel strategy.
• Community management & engagement Actively manage and grow our communities through comments, DMs, and proactive engagement. Strong, witty, and on‑brand copywriting is key.
• Performance tracking & reporting Monitor content and channel performance, extract insights, and continuously optimize based on what works.
• Trend spotting & experimentation Stay on top of platform trends, formats, and cultural moments. Bring ideas proactively and test new approaches regularly.
• Collaboration & cross‑functional alignment Work closely with: the Social Media Manager to brainstorm ideas and co‑manage shoots; Employer Brand, Product, Influencer and other teams to develop content collaborations; external creators when relevant.

What you need to succeed:

• 8+ years of experience in organic social media and community management ideally across TikTok and Snapchat, with deep platform knowledge and trend awareness.
• Passionate about content creation; experience as an influencer or online creator is a strong plus.
• Creative mindset with strong project management, data‑driven mindset, communication skills, and a proactive, hands‑on approach.
• Fluent in English; Spanish, German, Italian or French is a plus.

Why you’ll love it at Preply

• An open, collaborative, dynamic and diverse culture.
• A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self‑development.
• A competitive financial package with equity, leave allowance and health insurance.
• Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub.
• Access to free mental health support platforms.
• Access to Gympass‑partnered wellness and gym centers throughout Spain to promote and support well‑being and physical health.
• The opportunity to shape the lives of learners and tutors through language learning and teaching in 175 countries (and counting!).

Our Principles

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
• Now is the time - In a fast‑paced world, it matters how quickly we act. Now is the time to make great things happen.
• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high‑performing teams that can make a real difference.
• Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
• One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other’s progress.

Diversity, Equity, and Inclusion

Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed‑Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.