General Manager - COYA Marbella

We are looking to incorporate a General Manager to lead the overall operation of COYA Marbella, ensuring the successful delivery of the business strategy in alignment with the Corporate Team and the vision of the Shareholders.

The person in this role will be responsible for driving the continued success, growth and overall asset management of the business, overseeing the performance of the Restaurant, Pool and Club operations. Their primary objective will be to achieve financial targets, maintain exceptional guest experiences, develop high-performing teams and ensure that the COYA DNA is reflected across every aspect of the operation.

What would your responsibilities be?

Business Leadership & Financial Performance

• Develop and manage annual budgets in collaboration with department leaders.
• Drive revenue growth, profitability and operational efficiency across all outlets.
• Lead weekly operational reviews and monthly P&L meetings, ensuring action plans are effectively executed.
• Continuously monitor financial and operational performance through sales reports, month-end accounts and business KPIs.
• Oversee capital expenditure projects and approved business initiatives.

Operational Excellence

• Ensure the smooth and consistent operation of all COYA Marbella outlets, maintaining the highest standards of service and guest experience.
• Work closely with the culinary and operational teams to guarantee excellence in food quality, sanitation and safety standards.
• Ensure all operational procedures, systems and company policies are consistently followed.
• Maximize upselling opportunities and identify new revenue streams across the business.
• Monitor equipment, facilities and operational resources to ensure optimal performance and compliance.

Team Leadership & People Management

• Lead, coach and mentor the management team, fostering a culture of accountability, excellence and continuous improvement.
• Support succession planning, employee development and talent retention initiatives.
• Manage performance reviews, probation processes, disciplinary matters and employee relations in line with company policies.
• Promote a positive, inclusive and high-performance working culture across all departments.
• Ensure staffing levels, scheduling and workforce planning effectively support business needs.

Recruitment, Training & Development

• Support the recruitment and selection of high-calibre talent across the business.
• Promote training and development initiatives to ensure employees continuously enhance their skills, knowledge and professional growth.
• Ensure all new team members complete onboarding, mandatory training and development roadmaps.
• Monitor performance and provide regular coaching and constructive feedback.
• Foster a learning culture that encourages progression and professional growth.

Guest Experience & Brand Standards

• Actively promote and protect the COYA brand, ensuring its values and standards are reflected throughout the guest journey.
• Build strong relationships with guests and proactively address feedback to enhance satisfaction and loyalty.
• Ensure guest complaints and service issues are resolved promptly and professionally.
• Continuously identify opportunities to improve the guest experience and exceed expectations.
• Maintain a visible presence within the operation and lead by example.

Strategic Planning & Communication

• Collaborate closely with the Regional Operations Manager and Corporate Team to deliver business objectives.
• Develop and implement strategic initiatives to strengthen market positioning and commercial performance.
• Maintain effective communication across all departments and stakeholders.
• Lead Heads of Department meetings and ensure alignment on priorities, goals and operational standards.
• Monitor competitor activity, market trends and industry developments to identify opportunities and challenges.

What do we need from you?

Education

• Degree in Hospitality Management, Business Administration or a related field.
• Additional leadership or hospitality management qualifications are highly desirable.

Experience

• Proven experience in a General Manager or senior operational leadership role within luxury hospitality, lifestyle venues or premium F&B environments.
• Strong track record of managing large teams, driving financial performance and delivering exceptional guest experiences.

Languages

• Fluent English, both written and spoken.
• Fluen Spanish is highly desirable.

Key Competencies

• Strategic leadership and commercial acumen.
• Strong people management and coaching skills.
• Exceptional communication and interpersonal abilities.
• Results-driven mindset with strong financial awareness.
• Problem-solving and decision-making capabilities.
• Ability to thrive in a fast-paced, dynamic environment.

Technical Knowledge

• Strong understanding of P&L management, budgeting and financial reporting.
• Experience with POS systems, operational reporting tools and hospitality technology platforms.
• Advanced knowledge of hospitality operations, compliance and service standards.
• Proficiency in Microsoft Office, particularly Excel, Word and Outlook.