Freelance Art Director - Brand Design (B2B SaaS Client)

Freelance Art Director - Brand Design (B2B SaaS Client)

We're Camping, a fast-growing video agency working with tech-driven companies to make B2B content bold, creative, and memorable. We are known for fresh, quirky approaches and champion creative diversity.

Freelance · Barcelona

About Us

As we continue to grow, we're looking for a Freelance Art Director to help support our client's brand development and provide ongoing creative design expertise. Have we mentioned we have a 4-day workweek?

The Opportunity

Our current key client is a fast-moving SaaS company developing new brand guidelines and seeking ongoing creative support across all brand touchpoints.

Start freelance with an eye toward a long-term partnership as our relationship grows.

Provide art direction and support for brand guideline implementation and evolution across digital assets and brand touchpoints.

Oversee the creation of graphic design assets to ensure consistency with brand standards and guide brand evolution.

Collaborate directly with our creative team and client stakeholders, presenting concepts and running creative reviews.

Work closely with SaaS client stakeholders to understand their vision and translate it into compelling visual brand solutions.

Support ongoing brand updates and design asset creation for digital-first B2B brands.

What We're Looking For

• Strong art direction experience with a focus on brand visual systems and graphic design
• Expertise in overseeing graphic design and brand identity development
• Experience developing and implementing brand guidelines for digital-first companies
• Strong portfolio demonstrating brand design and graphic design work for B2B and digital tech clients (ideally including SaaS brands)
• Proven experience with brand update and brand evolution projects
• Comfortable providing ongoing brand support and ensuring visual consistency
• Ability to guide and mentor design teams
• Eye for detail and ability to deliver polished, on-brand creative assets
• Strong client-facing skills with experience presenting concepts and running creative reviews with B2B and SaaS stakeholders
• Proven ability to collaborate with client teams and translate feedback into actionable creative direction

Skills & Qualities

• Strong art direction skills with focus on graphic design and brand design oversight
• Experience developing and maintaining brand guidelines for digital-first B2B brands
• Proficiency in overseeing graphic designers to ensure brand consistency and guide brand evolution
• Experience with SaaS clients or B2B digital tech products and a clear passion for innovation
• Quick to learn and eager to contribute to brand visual development and evolution projects
• Comfortable in a demanding, fast-paced B2B SaaS environment
• Excellent collaboration skills with creative teams and client stakeholders
• Strong presentation and communication skills for client-facing interactions
• Confidence in presenting creative concepts and leading review sessions with B2B and SaaS stakeholders
• Portfolio showcasing work with B2B and digital tech clients (ideally including SaaS brands)

Diversity & Inclusion

At Camping we believe that diverse teams drive creativity, innovation, and success . We are committed to building an inclusive culture where all individuals, regardless of race, ethnicity, gender, sexual orientation, ability, age, religion, or background, feel valued, heard, and empowered to thrive.

We celebrate diverse perspectives and actively work to ensure equal opportunity for all applicants and team members.

What We Offer

• Start soon, flexible for interviews and ready portfolio review
• Growing involvement and optional progression to in-house role
• 4-day workweek with Fridays off
• Flexible working hours and remote or hybrid model
• Our office is based in sunny Barcelona — you’re welcome to join us to work together

How to Apply & Recruitment Process

Send your application and a portfolio link showcasing brand design and graphic design work for B2B and digital tech clients (ideally including SaaS brands).

We'll review portfolios, then meet for a first interview and a short creative assignment.

We are looking for someone who can help us with brand guideline support, art direction for graphic brand evolution, and ensuring visual brand consistency across digital assets.