Senior Copywriter (Barcelona)

We are looking for a Senior Copywriter with solid experience in branding, brand building, and creative campaign development.
The successful candidate will join our creative team, partnering with an Art Director to lead projects across a diverse portfolio of clients and industries.
We are seeking a strategic and proactive thinker with a proven track record of developing strong creative concepts, crafting compelling narratives, and translating business objectives into impactful communication.
This role requires confidence in presenting and defending creative ideas to clients, building trusted relationships, and driving projects from concept through execution.
Responsibilities
Lead the conceptualization and development of integrated campaigns and creative initiatives.
Work closely with an Art Director as part of a senior creative team.
Develop compelling copy and content across a variety of channels and platforms.
Contribute strategically to brand development and brand-building projects.
Present creative concepts, campaigns, and recommendations to clients.
Act as a trusted creative partner, confidently explaining and defending creative decisions.
Participate in and facilitate brainstorming sessions and creative workshops.
Manage multiple projects simultaneously while maintaining exceptional creative standards.
Mentor and support junior team members when required.
Requirements
5+ years of experience in a copywriting, creative, or branding role.
Proven experience working directly with clients and presenting creative work.
Strong background in brand building, brand strategy, and campaign development.
Excellent writing, storytelling, and communication skills.
Experience using generative AI tools (e.g., ChatGPT, Copilot, Midjourney, Firefly) to enhance creative thinking, content development, and brand-building initiatives.
Ability to confidently present, defend, and sell creative ideas to clients and stakeholders.
Experience working in a creative agency environment.
Proactive, collaborative, and team-oriented mindset.
Advanced English proficiency (minimum B2-C1 level).
What We Offer
Permanent contract
#Hybrid model
Training plans in our extensive training platform.
23 working days of vacation, plus 2 long weekends of your choice, plus 3 days at Easter, plus 3 days at Christmas.
The day of your birthday off!
Incorporation in a multinational company with high professional, economic and financial solvency that leads new, innovative and large-scale projects.
Who We Are
At McCann, we believe that truth well told has the power to shape culture and drive meaningful impact.
We are a global creative network built on bold thinking, human insight, and a deep understanding of how brands can play a real role in people's lives.
Our teams bring together diverse perspectives, talents, and backgrounds, united by curiosity, collaboration, and a shared ambition to create work that matters.
We partner with some of the world's most iconic brands to deliver ideas that are not only creatively powerful, but also strategically sound and commercially effective.
At McCann, creativity is our craft — and people are at the heart of everything we do.
McCann Spain is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported.
If you require an accommodation, we would be happy to work with you to meet your needs.
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