Copywriter for Video Scripts & Ads (Dry Wit Required) at Camping TV

About us

We are Camping, a small-but-mighty video agency based in Barcelona, helping B2B tech companies transform from 'boring' to heartfelt and build a brand that matters. We write for an industry that mostly takes itself too seriously and we have fun proving it doesn't have to. We’re looking for a Copywriter to keep the work sharp, the voice distinctive, and the humour intact (we’re also open to a freelance arrangement if that suits you better - more on this below). We have a 4-day workweek.

About the job

We’re looking for a Copywriter who can make B2B SaaS audiences laugh, think, and click – in that order. Your day‑to‑day will be writing video scripts, ad copy, headlines, landing pages, and social, plus the occasional absurd concept that somehow survives the client review. The single most important thing you'll bring is a distinctive voice. You’ll lead audiovisual content from creative development to final delivery, working closely with our Head of Creative and Head of Strategy. This role can be full‑time staff (Barcelona‑based) or freelance/contractor with regular Barcelona presence. Tell us your preference in the application.

Core responsibilities

• Creative development – research, ideate, and write scripts for video content with a strong focus on humour, originality, brand alignment and engagement.
• Consistent messaging – ability to follow brand guidelines for tone, voice and messaging to the letter while innovating and refreshing a vision to cut through the noise.
• Client collaboration – work closely with clients to understand their goals, tone, and audience, ensuring content aligns with their vision while pushing creative boundaries.
• Innovative storytelling – transform technical or dry B2B SaaS topics into visually compelling and genuinely entertaining stories.
• Multi‑platform content creation – develop scripts and concepts for a variety of formats, including social media assets, organic content, and traditional advertising campaigns.
• Research & insights – stay up‑to‑date with industry trends, and creative styles to ensure content feels fresh and relevant.

What we’re looking for

• A very dry, slightly British sense of humour – you understand absurdism, deadpan, restraint, and the difference between funny and trying‑to‑be‑funny. This is the #1 filter for us.
• Proven experience writing scripts for video content, with a strong portfolio showcasing innovative and fresh, funny projects.
• Native‑level fluency in English, with a strong command of word play, humour, and clear cross‑cultural communication. Some Spanish would be a bonus.
• Ability to transform complex or technical topics into simple, engaging, and entertaining narratives.
• Strong understanding of tone, brand voice, and storytelling for B2B SaaS or similar industries (though if you’ve never written for tech but know you have what it takes, send a sample anyway!).
• Excellent communication and collaboration skills, with the ability to present ideas clearly to clients and teams.
• Proven ability to manage multiple projects and deadlines in a fast‑paced environment.
• The Perfect Fit Will Also Have Understanding of marketing strategies and audience engagement techniques.
• Experience creating content for social media platforms, including knowledge of best practices for video formats and styles.
• Familiarity with video production workflows, including editing, motion graphics, and sound design.
• A background in comedy writing or scriptwriting.

Your Mindset

You think strategically about creativity, you understand how to craft content that is both entertaining and aligned with brand goals. You’re passionate about finding innovative ways to visualise less interesting concepts, you thrive on making the mundane feel magical. You’re endlessly curious, you love diving into research and uncovering unique insights to drive your creative work. You embrace humor as a tool, you believe a sprinkling of funny can make even the driest subject more relatable and engaging. You thrive in collaborative environments, you enjoy working with clients and creative teams to bring ideas to life. You stay calm under pressure. Tight deadlines or last‑minute changes don’t rattle you—you see them as opportunities to adapt and shine.

Working model

Since January 2025, our full‑time team works 4 days a week with Fridays off. Most of us work hybrid‑remotely and gather at our Barcelona office 1‑2 days a week to collaborate and connect. For this role, you may need to be present more often, especially during the initial training period. Working hours are flexible – we trust you to manage your schedule around project needs and team commitments.

What We Offer

• Immediate incorporation €38,000‑€41,000 yearly gross (depending on experience), or freelance day rate equivalent to a 4‑day work week.
• Flexible working arrangements.
• Key role in shaping the tone and voice of a growing creative agency.
• Opportunity to work with innovative companies in Europe.
• Balanced work culture with in‑person team events.

Location

This position is based in Barcelona, Spain. We won’t be taking candidates who can’t be physically based in Barcelona for the staff role. You must have the right to work in Spain – we don’t sponsor visas. If you’re applying for the freelance option, regular Barcelona presence is still expected for shoots and team weeks (we’ll cover travel from anywhere in Europe).

Diversity & Inclusion

At Camping we believe that diverse teams drive creativity, innovation, and success. We are committed to building an inclusive culture where all individuals, regardless of race, ethnicity, gender, sexual orientation, ability, age, religion, or background, feel valued, heard, and empowered to thrive. We celebrate diverse perspectives and actively work to ensure equal opportunity for all applicants and team members.