Director, Provider Product Marketing

Who we are:

At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.

Headquartered in Seattle and Barcelona, we’re a values driven, fast‑growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We’re investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.

We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. At Rover we’re committed to creating an accessible, inclusive, and welcoming community, which starts with our employees.

Want to make an impact? Join our pack and come work (and play!) with us.

About the team

Providers are the heart of Rover’s marketplace. The Global Provider Organization is accountable for the supply side of the business across every service we offer, every brand we operate, and every country we serve. The team spans the disciplines required to make supply work end to end, including product, marketplace, data science, and partners closely with marketing, operations, trust & safety, and the international business teams to deliver against shared goals.

Delivering on the provider strategy is not a single‑function job. It requires policy, education, operations, go‑to‑market, and community investment working together with product, marketplace, and data science. The team you will lead owns those layers and ensures they reinforce each other globally, rather than fragmenting by service, brand, or country.

Who we are looking for

Rover is looking for a Director of Global Provider GTM to join our Global Provider Organization. In this role, you will build and drive consistent go‑to‑market strategies and initiatives for all provider‑related investments, you will own provider communications strategy, alignment, and execution. And, you will expand and unify the implementation of provider policies and development pathways.

This will include owning the end‑to‑end global positioning, messaging and channel strategies for the provider product roadmap and initiatives. This is a high‑impact role that requires a unique blend of strategic vision and hands‑on execution. As a strategic "player‑coach," you will architect structured, repeatable go‑to‑market frameworks from scratch, while simultaneously rolling up your sleeves to drive cross‑functional communication strategies across owned, earned and paid channels. You will be equally comfortable aligning executive stakeholders on long‑term provider policy as you are digging into the day‑to‑day pathways that help new providers successfully build and scale their businesses on Rover. This role reports directly to the Senior Director of Provider Strategy based in Barcelona and exists to make the provider strategy executable, partnering closely with Product, Data Science, Trust & Safety, Marketing, Operations, Finance, and the International Business Team.

As a people leader, you will manage a team based primarily in Barcelona and coordinate with cross‑functional teams across Europe and the US.

This is a hybrid position that has the minimum expectation to work out of our Barcelona Office in the Poblenou neighborhood two days per week on Mondays and Thursdays. For this reason, candidates must be based in Barcelona or willing to relocate.

Key outcomes

• One coherent provider voice. Wherever a provider operates and whichever services they offer, they hear the same value proposition, the same policy logic, the same product story always adapted for context. You build consistency across services, brands, and countries.

• A communication infrastructure that scales. In partnership with Martech and Lifecycle teams, provider communications run on shared infrastructure rather than as ad‑hoc sends. Segmentation, channel mix, send governance, and measurement work as one stack, so we know who is hearing what, when, and whether it landed.

• Supply initiatives that actually land. Every supply‑side launch ships with a clear go‑to‑market playbook, defined success metrics, and a post‑launch read and path to scaling. We can point to measurable shifts in provider satisfaction and operational efficiency.

• One global framework for provider policy and development. New services, brands, and markets operate within a coherent system rather than reinventing it. Provider growth pathways exist as a single, easy to understand journey, not a patchwork of disconnected programs.

• Provider sentiment that moves, and that we can act on. Provider satisfaction, comprehension of changes we ship, and trust in Rover's direction all improve year‑over‑year, and we can attribute the movement. Provider feedback reaches the teams who can change things, on a known cadence.

• Establish GTM as a net new discipline. Provider GTM is evangelized for and recognized inside Rover as a function with a craft, a playbook, and a benchmark of excellence.

What you’ll own

You own the strategy across the areas below. Execution is delivered hand‑in‑hand with cross‑functional partners, and your job is to define what good looks like, set the framework, hold the alignment, and make sure the pieces reinforce each other rather than fragmenting by team, brand, or market.

• Provider GTM. The end‑to‑end strategy for taking supply initiatives to market: positioning, channels, messaging, and measurement, applied consistently across services, brands, and countries. You will partner with Product, Marketing, International, and brand teams to ensure its effective and scalable execution.

• Provider communications. A unified communications strategy: voice, segmentation, cadence, governance, quality bar. You will partner with Lifecycle, Product, and International to ensure its effective execution.

• Provider policy and development execution. A strategy to extend provider policy and development frameworks to new services, brands, and markets. You will partner with Provider Management & Development (Data Science), Product, Operations, Legal, and International to ensure its effective and cohesive execution.

• Community building. The strategy for how providers belong to something across digital and in‑person touchpoints. You will partner with Marketing, Brand, Operations, and International to ensure its effective execution.

• Provider voice and feedback. The strategy and the mechanisms by which provider sentiment, feedback, and lived experience are measured, surfaced, and acted on. You define the signals, set the cadence, and hold the company accountable to what providers tell us. You will partner with Data Science, Product, and Operations to ensure its effective execution.

• External commercial solutions. The execution of the commercial partnerships, integrations, and third‑party offerings that help providers build stronger businesses on Rover. You will partner with D/Partnerships, Product, Finance, and Legal to ensure its effective execution.

• OKRs and roadmap. The go‑to‑market side of the organization's OKRs and the roadmap that delivers them.

• A team. Mentor, manage, and grow a team of provider GTM, communications, and community leaders based in Barcelona, and build the broader cross‑functional force needed to execute globally.

Minimum qualifications

• 10+ years of experience in one or more of the following fields: product marketing, B2C go‑to‑market, product management, marketing, general management, or consulting roles in marketplace, platform, or two‑sided business contexts.

• 5+ years in people management or leadership roles, including managing managers or leading cross‑functional groups. Experience in product management is nice to have.

• Experience partnering with Product, Data Science, and Engineering teams to create and execute on shared roadmaps and metrics.

• Clear and structured written and verbal communication style, with the ability to influence and partner with senior leaders and diverse teams to drive critical decisions.

• Highly proactive, comfortable operating with minimal guidance in uncertain and ambiguous business environments.

• Analytical rigour, with enthusiasm for modeling and measuring the impact of the initiatives you drive. Comfortable working with advanced analytical and visualization tools, such as Mode and Excel.

• Strong leadership skills and experience giving actionable feedback and coaching, and welcoming the same.

• Comfortable working across Europe (Central Time) and US (Pacific Time) timezones.

• Strong command of the English language (minimum C2 level). English is the official Rover language and is used every day with every stakeholder and communication.

• Bachelor’s degree. Marketing, Business, or economics degrees preferred.

Preferred qualifications

• Experience in online marketplaces with a meaningful supply side (gig economy, services marketplaces, accommodation, mobility, creator platforms, or similar).

• Experience with community programs, ambassador networks, or advisory councils.

• Demonstrated track record of building supply or partner sides of a marketplace at scale: acquiring, activating, retaining, and developing supply against business targets.

• Experience designing and operating policy, enforcement, or trust frameworks for a community of independent providers, contractors, or sellers.

• Experience building education, certification, or onboarding programs for an external provider community.

• Master’s degree.

Benefits of working at Rover

• Long‑term incentive plan with a company performance‑based cash payout

• Pension plan

• Private medical insurance

• 25 days PTO

• Meal allowance and flexible compensation plan (transport and nursery)

• Gym membership

• €450 to cover the costs associated with the adoption of a pet

• Annual €150 wellness reimbursement

• Flexible work hours, sometimes you'll need to be in at certain times, but on the whole, we're pretty flexible when it comes to managing workload and time

• Grab snacks, fresh fruit, in our kitchen to keep yourself going

• Regular team activities, events, game nights, and more

• Dog‑friendly office

Compensation

• In the greater Barcelona area the first‑year salary range is €106,285 - €136,045 with a 15% bonus. Additionally, Rover offers a long‑term incentive plan with a company performance‑based cash payout and benefits to full‑time employees.

• The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.

Rover is an equal‑opportunity employer committed to promoting a diverse, inclusive, and inventive environment with the best employees. We’re driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations, and ordinances.