Performance Marketing Specialist, Spanish Market

Responsibilities

• Plan, launch, and manage paid campaigns across Google Ads, LinkedIn, and Meta—owning briefs, copy, and creatives end-to-end.
• Monitor daily performance, manage budgets and pacing, and run A/B tests to continuously optimise results.
• Track and report on core metrics (CPC, CPL, CAC, ROAS), build dashboards, and support attribution modelling across the funnel.
• Work with design and content teams to develop and iterate on landing pages, lead magnets, and marketing assets ensuring ad‑to‑page message consistency.
• Test new channels (e.g., TikTok and programmatic) and audience segments, set up new campaigns, and localise activities in ES markets.
• Collaborate with PMM, sales, and the performance lead to keep campaigns aligned with product launches and lead quality goals.

Requirements

• 3–5 years of experience in performance marketing, paid media, or digital marketing—agency or in‑house.
• Hands‑on experience managing campaigns on at least one major platform (Google Ads, LinkedIn, or Meta), with a solid grasp of core metrics (CPC, CPL, CAC, ROAS).
• Data‑driven mindset with strong attention to detail and the ability to manage multiple campaigns simultaneously.
• Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce) is a plus. SEO fundamentals is nice to have.
• Knowledge of marketing automations and AI tools is mandatory (Zapier, Claude Code, MCPs…)
• Experience in B2B SaaS, legal tech, or across Southern European markets is a plus.
• Proactive, eager to learn, and comfortable operating with autonomy in a fast‑paced startup environment.
• Full professional proficiency in English and Spanish (Catalan, Italian or German is a strong plus).

Core Competencies

Demonstrates expertise in managing paid media campaigns across platforms like Google Ads, LinkedIn, and Meta, with a strong focus on core metrics such as CPC, CPL, CAC, and ROAS. Proficient in utilizing marketing automation and AI tools to optimise performance and drive results in a fast‑paced environment.

Highest‑signal resume keywords

• Performance Marketing
• Campaign Management
• Data‑Driven Mindset
• Marketing Automation Tools
• B2B SaaS Experience

Hard Skills

• Google Ads
• LinkedIn Ads
• Meta Ads
• CPC
• CPL
• CAC
• ROAS
• A/B Testing
• Attribution Modelling
• SEO Fundamentals

Soft Skills

• Attention to Detail
• Proactive
• Eager to Learn
• Autonomy
• Collaboration

Industry Keywords

• Digital Marketing
• Paid Media
• Southern European Markets
• Legal Tech
• Startup Environment

Tools & Technologies

• HubSpot
• Salesforce
• Zapier
• Claude Code
• MCPs