Geo Specialist

GEO Specialist
The GEO Specialist supports the strategy and execution of Generative Engine Optimization programs for a portfolio of B2B clients. This role works predominantly across on-site content planning and Reddit distribution (the two primary channels through which Foundation builds AI visibility) contributing to strategic engagements, content planning, and performance reporting.
KEY RESPONSIBILITIES
GEO Research & Execution
Research and document the prompts, questions, and content gaps that matter most for each client's audience and competitive position.
Support analysis using GEO tools such as Profound, Ahrefs, and more.
Contribute to AI visibility benchmarking - tracking how clients are cited across LLMs and the AI Search space relative to competitors.
Assist in the development and maintenance of GEO strategies, execution scopes, and client-facing reporting assets.
On-Site Content Planning & Support
Create content plans which support AI citation
Audit existing client content for GEO alignment and flag restructuring opportunities that could improve AI Visibility.
Collaborate with writing and strategy teams to ensure content plans are executable and successful
Reddit Strategy
Develop and manage Reddit strategies that build client visibility & presence in the community content sources AI models reference.
Identify the right subreddits, content angles, and participation strategies for each client's audience and objectives.
Plan platform-native content that earns upvotes & citation - understanding what Reddit culture demands vs. what traditional marketing assumes.
Support the strategy which drives authentic Reddit presence including organic participation, strategic comment engagement, and branded posts where appropriate.
Performance & Reporting
Track client KPIs including AI visibility, citation share, share of voice, AI referral traffic, prompt coverage, and Reddit engagement metrics.
Contribute to regular performance reports with clear documentation of what's working, what isn't, and what to test next.
Support ongoing testing across content formats, subreddit selection, post framing, and content structure.
Cross-Channel Integration
Collaborate with creative, SEO, and senior GEO team members to ensure Reddit and on-site activity supports broader channel strategies.
Surface audience insights - trending topics, community sentiment, competitive signals - and feed them into client content planning.
Participate in client content audits and strategy sessions with a GEO and AI Visibility lens.
HOW SUCCESS IS MEASURED
Execution Quality
Post-handoff survey: senior strategists and execution teams rate brief clarity and deliverable quality 1-5 (target ?4).
No more than 1 significant rework cycle per deliverable triggered by unclear or incomplete work.
Client Satisfaction
Client NPS score within 4 weeks of initial strategy delivery (target ?8).
QBR question: \"How confident are you in the strategic direction?\" (1-5, target ?4.5).
Growth Toward Strategist
Demonstrated expansion of skills into adjacent areas (technical SEO, social strategy, earned media) via PDP milestones.
Contribution of at least one reusable internal framework or playbook per quarter.
Ability to contribute meaningfully to client strategy presentations within 6 months.
Showcased presentation confidence & client facing, consultative ability.
Compensation
Base salary $50k-60k CAD depending on experience and location
Variable compensation: team performance bonus and company-wide profit-sharing
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