CMO / Growth Lead - B2B SaaS & Category Creation

About the Company

Our client is building the operating system for public-sector dealmaking and infrastructure projects across Europe. Through workflow software, data intelligence, and embedded financial products, they help organizations identify, evaluate, and execute complex infrastructure and public-sector opportunities.

With strong product-market fit and approximately $3M ARR, the company is entering a critical growth phase with the ambition to scale to $40M ARR across multiple European markets. This is a rare opportunity to join the executive team and help define an entirely new category in European infrastructure technology.

• Location: Europe (Remote)
• Travel: Monthly leadership meetings at HQ (likely Warsaw/Poznań)
• Work Authorization: Valid Work-Permit for one of European Country
• Employment Type: Full-time
• Level: Executive
• Compensation: €150,000–€200,000+ (flexible for exceptional candidates)

The Opportunity

This is not a demand generation role.

This is not a brand awareness role.

As CMO / Growth Lead, you will own marketing strategy, category creation, and growth across Europe while reporting directly to the CEO as one of four executive leaders alongside Sales, Operations, and Product leadership.

You will shape how the market understands the company, build scalable growth engines, and establish the category of European Public Deal Infrastructure .

What You'll Do

• Own marketing strategy, demand generation, brand, and category creation
• Build and scale multi-channel growth engines across SEO, content, paid acquisition, partnerships, and outbound-supporting programs
• Drive Product-Led Growth (PLG) initiatives to improve activation, conversion, and expansion
• Lead product marketing, positioning, and messaging across all revenue streams
• Partner with Sales to launch and scale new European markets including DACH, Iberia, France, and Italy
• Own PR, founder branding, thought leadership, webinars, and industry events
• Build, lead, and develop a world-class marketing organization
• Manage budgets, KPIs, and business outcomes
• Work directly with founders on company strategy and growth priorities

Required Experience

• Proven leadership experience in B2B SaaS marketing and growth
• Track record of scaling revenue and building repeatable demand generation engines
• Experience operating across multiple European markets
• Strong understanding of both Product-Led Growth (PLG) and enterprise sales-assisted motions
• Experience owning marketing budgets, KPIs, and growth outcomes
• Ability to combine strategic leadership with hands-on execution
• Experience building and managing high-performing teams
• Comfortable working directly with founders and executive leadership
• Excellent English communication skills

Ideal Background

• Scaled a SaaS business from single-digit to double-digit ARR
• Experience launching GTM strategies across DACH, Iberia, France, or Italy
• Built or defined new market categories
• Worked in founder-led startups or scale-ups
• Experience in GovTech, InfrastructureTech, ProcurementTech, FinTech, or adjacent industries
• German language skills are a plus

Key Success Metrics

• MQL growth and MQL SQL conversion
• Inbound contribution to pipeline and revenue
• PLG activation and conversion rates
• CAC efficiency by acquisition channel
• Brand awareness and branded search growth
• Partner-sourced revenue contribution
• Thought leadership output and customer advocacy

Compensation & Benefits

• Base Salary: €150,000–€200,000+ (flexible for exceptional candidates)
• Quarterly performance bonuses
• Meaningful equity package
• Remote-first work model across Europe
• Direct access to founders and executive leadership

If you're excited by building categories, scaling growth engines, and partnering directly with founders to create an industry leader, we'd love to hear from you...