Pipeline Marketing Specialist - EMEA

Job Description

QAD is looking for a hands‑on, execution‑focused Pipeline Marketing Specialist to drive our EMEA account‑based marketing (ABM) and revenue marketing programs. This role sits at the intersection of demand creation and demand capture, with a heavy immediate priority on demand capture to maximize current in‑market intent.

You won't be measured on superficial form fills or vanity MQL counts. You will be directly accountable to pipeline health, account activation, and sales alignment.

Logistics & Location

• Location: Remote within Spain, with Barcelona designated as the strongly preferred hub.
• Candidates must reside in Spain, near a major hub airport, and with no need for sponsorship.
• Travel: Light to moderate (10–20%) for team summits, planning sessions, and field events.

Key Responsibilities

• Demand Capture & Execution: Run integrated, multi‑channel campaigns across paid media (LinkedIn, Google), email, content syndication, webinars, and events. Prioritize intent‑triggered outbound and retargeting to activate accounts already in‑market.
• ABM Campaign Management: Own day‑to‑day execution of Tier 2 and Tier 3 ABM programs. Monitor intent and buying signals to trigger coordinated sales and marketing plays.
• BDR & Sales Alignment: Serve as the daily bridge to the BDR team. Deliver real‑time intent briefings, coordinate outreach timing, and track account follow‑up rates.
• Data & Attribution Discipline: Maintain strict campaign instrumenting in Salesforce (UTMs, campaign statuses, and attribution tracking) to ensure flawless pipeline data.

Qualifications

What You’ll Bring

• Experience: 3+ years of B2B enterprise software or SaaS demand generation/ABM execution experience. (Experience in manufacturing, supply chain, or ERP software is a major plus).
• Core Tech Stack: Hands‑on proficiency with Salesforce and ABM platforms (e.g., 6sense, Demandbase, Terminus) is required.
• Note: While we use Marketo for automated workflows, deep or advanced Marketo expertise is managed by our central Marketing Operations team and is not a strict prerequisite for this role.
• Data‑Driven Mindset: Strong instincts for data hygiene, target account tracking, and interpreting pipeline performance dashboards.
• AI Curiosity: Familiarity with leveraging AI tools for content drafting, personalization, or campaign optimization is highly valued.

How Success is Measured

This role is accountable to pipeline outcomes, not activity metrics. Primary KPIs include:

• Pipeline sourced from marketing programs (quarterly targets set with Pipeline Marketing Manager)
• Account engagement rates across Tier 2 and Tier 3 ABM programs
• Marketing database health: data accuracy, enrichment coverage, and contact‑to‑account match rates
• Campaign launch timeliness and attribution accuracy

Education

• Bachelor’s degree in Marketing, Business, Communications, or a related field. Equivalent hands‑on experience considered.

Why Join QAD

• Be part of a high‑impact marketing team at a pivotal growth moment – with a newly launched product and a clear mandate to build a modern, pipeline‑accountable marketing motion.
• Work in a role where your campaigns connect directly to revenue outcomes that leadership cares about – not a vanity metrics dashboard.
• Gain deep hands‑on experience across ABM, demand generation, and marketing operations in the complex ERP and manufacturing software space.
• Collaborate closely with sales and BDR teams in a culture where marketing and revenue are genuinely aligned.
• Grow within a marketing organization that is actively evolving its GTM approach – with room to take on expanded scope as the function matures.

Additional Information

QAD|Redzone is redefining manufacturing and supply chains through its intelligent, adaptive platform that connects people, processes, and data into a single System of Action. With three core pillars – Redzone (frontline empowerment), Adaptive Applications (the intelligent backbone), and Champion AI (Agentic AI for manufacturing) – QAD|Redzone helps manufacturers operate with Champion Pace, achieving measurable productivity, resilience, and growth in just 90 days.

QAD is committed to ensuring that every employee feels they work in an environment that values their contributions, respects their unique perspectives and provides opportunities for growth regardless of background. QAD’s DEI program is driving higher levels of diversity, equity and inclusion so that employees can bring their whole self to work.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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