B2B & Wholesale Sales Coordinator

Apih is a Spanish wellness brand creating functional supplements designed for real life. We combine effective, thoughtfully formulated products with bold, contemporary design and a simple approach to everyday wellness.

Already present across D2C, Amazon and a growing network of retailers across Europe and the UK, we are now entering an exciting stage of expansion, with wholesale becoming a key growth pillar for the brand.

We are looking for someone to help us build that next stage.

THE ROLE

As B2B & Wholesale Sales Coordinator, you will be at the heart of Apih's wholesale business, combining sales coordination, account management and commercial development.

You will own the day-to-day relationship with our B2B partners, making sure everything runs smoothly while actively looking for ways to grow existing accounts and bring Apih into exciting new spaces.

This is a hands-on role for someone who is equally comfortable:

• Managing an international distributor
• Building relationships with retailers
• Discovering the next wellness hotspot in Europe
• Starting a conversation with a new Pilates studio, concept store or hospitality partner
• Making sure everything behind the scenes --- from orders to delivery --- runs flawlessly

You will work closely with the founder and our operations and logistics partners, with significant ownership from day one.

We are looking for someone who gets excited not only about managing the business we already have, but about spotting where Apih should be next.

RESPONSIBILITIES

Wholesale & Account Management

• Serve as the main day-to-day point of contact for our retailers, wholesale partners and distributors
• Build strong relationships with existing accounts and ensure they have everything they need to successfully sell Apih
• Proactively follow up with accounts, identify reorder opportunities and help grow them over time
• Manage incoming retailer enquiries, qualify opportunities and follow up through to account opening
• Support outbound wholesale prospecting and conversations with potential retailers and partners
• Coordinate the onboarding of new wholesale accounts, including commercial information, product data and required documentation
• Keep track of account performance and identify opportunities, risks and next actions
• Manage the wholesale order process from A to Z
• Process incoming orders accurately and efficiently
• Create and maintain customers, orders and commercial information in Holded
• Manage documentation including order confirmations, invoices, delivery notes and credit notes
• Coordinate shipments with our warehouse, logistics partners and couriers across Spain and international markets
• Follow orders through to successful delivery and proactively communicate with customers when needed
• Handle delivery incidents, shortages, claims and other day-to-day issues
• Coordinate with operations to monitor stock availability and anticipate potential stock-outs or replenishment needs
• Maintain accurate customer, product and order information across Holded, Shopify and retailer systems

Wholesale Growth

• Help identify and build a pipeline of retailers and partners that fit Apih's positioning
• Research potential accounts across priority markets and proactively reach out to qualified prospects
• Follow up on leads and commercial conversations from first contact through to opening the account
• Identify opportunities to expand existing accounts through reorders, new launches and additional SKUs
• Maintain a structured wholesale pipeline and ensure opportunities are consistently followed up
• Support distributors and international wholesale opportunities as the brand expands

Retail & Trade Marketing Support

• Coordinate product information, imagery, samples and marketing assets for wholesale partners
• Ensure retailers have the right tools and content to represent Apih correctly
• Support product launches and wholesale campaigns across our retail network
• Coordinate sampling and other initiatives designed to support sell-through
• Help maintain strong and consistent brand representation across our wholesale partners

Reporting & Commercial Operations

• Maintain accurate account and sales data in Holded and our internal tracking tools
• Track key wholesale KPIs including sales, reorders, new accounts, pipeline and account performance
• Prepare regular wholesale performance updates
• Help improve processes and systems as the B2B channel grows

YOUR PROFILE

• 2--4 years of relevant experience in sales coordination, account management, wholesale, business development or a similar commercial role
• Experience in beauty, wellness, consumer goods, lifestyle or retail is a strong plus
• Commercial mindset --- you enjoy building relationships, spotting opportunities and helping close deals
• Highly organized and comfortable with the operational side of sales
• Confident managing multiple accounts, orders and conversations simultaneously
• Strong attention to detail and comfortable working with spreadsheets and structured data
• Experience with ERP/CRM systems; knowledge of Holded and/or Shopify is a plus
• Fluent professional English and Spanish
• Strong written and verbal communication skills
• Proactive and solution-oriented --- when something goes wrong, your instinct is to find a solution and move things forward
• Comfortable working in a fast-moving startup environment where roles evolve and initiative is valued

Most importantly, we are looking for someone with commercial curiosity and an entrepreneurial mindset --- someone who doesn't just manage what comes in, but actively thinks about what could come next.

WHAT WE OFFER

• A key role in the next stage of growth of an emerging wellness brand
• Direct exposure to the development of Apih's wholesale business across Spain and international markets
• A high-ownership role working closely with the founder
• The opportunity to build relationships with retailers, distributors and exciting wellness partners across multiple markets
• A small, entrepreneurial environment where ideas can quickly turn into action
• Hybrid working in Madrid
• Fixed performance-based variable compensation