E-commerce Lead

About Boba

Over 2.5 million babies have been worn in our carriers. The original design of the wrap has not changed in 15 years—proof of a great concept. When we see a parent wearing their babe in one of our carriers, we know that Boba has helped forge a little link that brings two hearts together. Today, Boba has grown from a small, family‑run, shoestring operation to a global team dedicated to bringing that magical bond from our families to yours.

About the role

We are looking for a commercially minded e‑commerce professional with a passion for direct‑to‑consumer growth and customer retention. If you are excited about owning the full DTC experience — from optimising a seamless shopping journey to building email flows that convert and retain — this role will be a great fit for you.

The E‑commerce Lead role sits within the Creative department and reports to the Creative Director. You will take full ownership of Boba and Beco's DTC channels. This is a hands‑on role with direct impact on business results, working closely with the Social Media, Brand and Creative teams, as well as external agencies.

Responsibilities

• Own and manage Boba.com and Beco DTC channels end‑to‑end, including listings, UX, promotions and the overall shopping experience.

• Develop and optimise the global CRM strategy, including email marketing, automated lifecycle flows, subscriber segmentation and campaign planning.

• Build, test and deploy Klaviyo flows, including welcome, post‑purchase, win‑back and seasonal campaigns.

• End‑to‑end ownership of email campaign performance: creative brief, setup, activation, optimisation and evaluation.

• Run A/B testing and detailed analysis to improve CTR, conversion rate, AOV and customer lifetime value.

• Track and report weekly KPIs, including sessions, CVR, AOV and revenue.

• Partner with the Creative Director and Social Media Manager to ensure campaigns are aligned to the content calendar and key sales periods.

• Work closely with the Brand and Creative team to produce best‑in‑class content for email and DTC touchpoints.

• Research tools and strategies across the e‑commerce and CRM ecosystem to increase sales and improve marketing efficiency.

• Collaborate with external agencies to ensure alignment with DTC goals and the overall brand strategy.

About you

• 3+ years of experience in e‑commerce and/or CRM at brand or agency level.

• Hands‑on experience with Shopify and Klaviyo.

• Highly analytical and commercially minded, with a passion for turning data into actionable decisions.

• Strong understanding of conversion optimisation, tracking and analytics tools.

• Knowledge of GDPR and email marketing best practices.

• Strong attention to detail and excellent communication skills.

• Ability to manage multiple projects simultaneously in a fast‑paced environment.

• A self‑starter who can identify opportunities and act on them without a lot of oversight.

Please note: We require the successful candidate to be working at our Barcelona office at least twice per week.

Our benefits

• Hybrid working

• 25 days holiday

• Public holidays

• Friday afternoons off in August

• Health Insurance

• Enhanced parental leave

• Social events