Growth & Outreach Lead — Remote Option

Marketing & Growth Lead at Barefoot Hearts

We are Barefoot Hearts — a living, free, and democratic educational project and animal sanctuary in the forest of Turís, Valencia. Here, children aged 3–12 learn through free play, democratic circles, and connection with nature and our sanctuary. We are growing and want to reach more families and around 100 children at the school.

We are looking for a Marketing & Growth Lead to join our team. You will own our outreach strategy, lead generation, and user understanding so we can attract the right families, measure progress, and hit our growth goals with clarity and heart.

What we offer

• A meaningful role in a heart-centered project that puts democratic education, emotional well-being, and nature at the centre.
• The chance to shape how Barefoot Hearts is discovered and understood by families in the Valencia area and beyond.
• Autonomy to design and run short- and long-term marketing and growth strategies, with clear reporting and progress.
• Collaboration with a small, dedicated team in a nature-immersed setting (remote or hybrid possible, depending on agreement).
• Being part of a community that cares for children, animals, and the Earth.

What you will do

• Define and execute a short-term and long-term marketing and growth strategy aligned with our goal of more leads and reaching around 100 children at the school.
• Own and grow our presence on social networks (e.g. Instagram, TikTok, Facebook, and others you recommend), with consistent content, community management, and measurable outcomes.
• Show visible progress : regular reporting on leads, reach, engagement, and funnel metrics so the team and stakeholders see how we are performing.

User research & analytics

• Lead UX and marketing research so we understand how families find us, use our app and website, and decide to enroll.
• Deliver qualitative insights (interviews, surveys, feedback) and quantitative analysis (traffic, conversions, funnels, retention) to guide decisions.
• Define, document, and refine personas (e.g. alternative-education seekers, remote-working parents, health-conscious families) and ensure messaging and channels speak to them.

Funnel & performance

• Define and analyse our marketing funnel from awareness → interest → consideration → enrollment (and events), and recommend improvements.
• Work with existing materials (e.g. persona briefs, UTM strategy, landing and app flows) and improve them based on data and research.
• Propose and implement tests (copy, creatives, channels, CTAs) to improve lead quality and conversion.

We are looking for someone who

• Is highly proficient with social networks : content planning, community management, paid and organic tactics, and platform-specific best practices.
• Can design and execute short- and long-term strategies and demonstrate progress with clear metrics and reports.
• Has experience in UX or marketing research : running interviews, surveys, and quantitative analysis (e.g. analytics, funnel reporting).
• Can define and analyse personas and map and optimise a marketing funnel from first touch to enrollment.
• Communicates clearly in English and Spanish (written and spoken); fluency in both is important for our bilingual community.
• Aligns with democratic, heart-centered education .
• Is self‑driven, organised, and able to work in a small team with limited resources while delivering measurable impact.

If you want to help more families discover a school where children run barefoot, vote in assemblies, and care for animals — and you love turning strategy and data into growth — we would love to hear from you.

Skills: Social media strategy and execution, Content and community management, Short- and long-term growth strategy, UX and marketing research (qualitative and quantitative), Persona definition and analysis, Marketing funnel design and optimization, Analytics and reporting, Bilingual (English and Spanish)