GTM Senior Manager/Director of smartphone

Key Responsibilities:

• Product Roadmap Planning: * Gain deep insights into the competitive landscape and channel partner demands within the European mobile phone market.
  

  • Understand user needs and translate frontline sales feedback into actionable requirements to optimize product planning, definition, and future iterations.
    

• Go-to-Market (GTM) Strategy & Execution: * Develop comprehensive GTM strategies (including but not limited to product launch cadence, portfolio mix, pricing frameworks, and retail placement strategies) with the ultimate goal of maximizing long-term product returns (sales volume, revenue, and profitability).
  

  • Drive and coordinate cross-functional teams—including Sales, Marketing, and Product—to ensure the seamless execution of GTM strategies.
    

• End-to-End Product Lifecycle Management: * Lead the sales team in demand forecasting and align manufacturing capacity accordingly.
  

  • Monitor sales performance and inventory levels throughout the entire product lifecycle, making proactive adjustments as needed.
    

  • Formulate and execute end-of-life (EOL) and inventory clearance strategies.
    

  • Maintain strict control over supply allocation and pricing stability across the lifecycle to secure the overall commercial success and financial performance of the product.
    

• S&OP Coordination (Sales & Operations): * Serve as the key liaison between Sales and Production/Supply Chain modules to guarantee timely product delivery in alignment with supply demands.
  

Requirements

• Industry Experience: * 5–7+ years of professional experience, with a deep understanding of the smartphone or IoT industry.
  

  • Proven track record of leading the successful launch of at least one or more product categories (Smartphones, Tablets, Wearables, or Hearables) is highly preferred.
    

• Product & Project Management: * Demonstrated capability to formulate and execute end-to-end solutions throughout the product lifecycle.
  

  • Strong multi-tiered project management skills, with the ability to maximize product returns through strategic inventory control and price management.
    

• Commercial Strategy: * Deep insight into online and offline business models, distribution channels, marketing, and commercial operations, backed by hands-on operational experience.
  

• Language Skills: * Professional proficiency in both Chinese and English; able to use both as working languages.