Creative Performance Lead
PVH (Tommy Hilfiger/Calvin Klein)
Hey there! We're Fever, the world's leading tech platform for culture and live entertainment. Our mission? To democratize access to culture and entertainment. With our proprietary cutting‑edge technology and data‑driven approach, we're revolutionizing the way people engage with live entertainment. Every month, our platform inspires over 300 million people in +55 countries (and counting) to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences. Our results? We've teamed up with major industry leaders like Netflix, F.C. Barcelona, and Primavera Sound, presented international award‑winning experiences, and are backed by several leading global investors! Impressive, right? To achieve our mission, we are looking for bar‑raisers with a hands‑on mindset who are eager to help shape the future of entertainment! Ready to be part of the experience?
Meet The Team
The Creative Marketing team is the bridge between business, data, and creativity, helping Fever's experiences connect with audiences worldwide. We research, conceptualize, and craft campaigns, producing audiovisual and digital content that brings our projects to life. By collaborating across teams, we ensure every experience is supported with creative strategies and insights that make an impact. Join us and help shape the ideas and content that define Fever's global experiences.
The Role
As our Creative Strategy Lead, you will be the visionary leader responsible for aligning our brand's creative direction with overarching business priorities across all verticals. You will empower and develop a high-performing team of strategy managers, transforming complex market challenges into clear, actionable frameworks that fuel high‑impact campaigns. By bridging the gap between data‑driven performance and bold creative ambition, you will champion a culture of rigorous experimentation, cross‑functional synergy, and scalable efficiency to accelerate global business growth.
What You´ll Do
- Act as the global strategic lead across all business verticals, overseeing and elevating the work of Strategist Managers to ensure alignment with company‑wide priorities and performance goals.
- Own the definition, evolution, and execution of the global creative strategy, connecting business objectives with scalable, high‑impact creative frameworks.
- Drive a data‑driven, performance‑first approach to creativity, ensuring all strategic decisions are grounded in insights, experimentation, and measurable outcomes.
- Lead prioritization across projects, markets, and verticals, allocating strategic resources to the highest‑impact opportunities and ensuring focus on what truly moves the business.
- Translate complex business challenges into clear strategic directions and actionable frameworks, enabling teams to execute with clarity, speed, and consistency.
- Act as a key cross‑functional partner to Marketing, Growth and Leadership & other teams ensuring strategic coherence across all channels and initiatives.
- Oversee and elevate the quality of creative strategies, briefs, and outputs, setting a high bar for excellence, clarity, and impact.
- Drive a culture of continuous optimization, leveraging performance data, testing frameworks, and learnings to iterate and scale winning approaches.
- Lead strategic planning cycles, including campaign roadmaps, seasonalities, and long‑term initiatives, ensuring alignment with business priorities.
- Own visibility and reporting of strategic impact, building dashboards and narratives that connect creative work to business results.
- Mentor, coach, and develop Strategist Managers, building a high‑performing, autonomous, and strategically strong team.
- Foster a culture of rigor, ownership, and strategic thinking, while maintaining creative ambition and flexibility.
- Define and implement scalable strategic systems, workflows, and methodologies that improve efficiency, visibility, and cross‑team alignment.
Who You Are
- 8+ years of experience in strategy (creative, brand, digital or growth), with proven impact in scaling teams and driving business results.
- Strong leadership experience managing managers and cross‑functional teams in complex, fast‑paced environments.
- Exceptional ability to connect business goals, data, and creativity into clear and effective strategies.
- Highly analytical and performance‑oriented mindset, with experience using data to inform decisions, prioritize, and optimize outcomes.
- Proven experience in resource allocation, prioritization, and organizational design.
- Strong communication and storytelling skills, with the ability to influence senior stakeholders and leadership teams.
- Experience building and implementing scalable frameworks, processes, and systems.
- Deep understanding of multi‑channel ecosystems, digital trends, an
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