Director, People Data & Analytics Barcelona Spain Barcelona , Spain Human Resources

The Director, People Data & Analytics will define and lead the global People Analytics strategy, transforming HR from fragmented reporting to a predictive, insight-led capability that drives measurable business impact.

This role owns the people data and analytics agenda for HR, ensuring that workforce decisions are driven by trusted data, forward-looking insights, and aligned to enterprise priorities.

Working in close partnership with the Technology Data & Analytics (D&A) function, this role will define people analytics strategy, use cases, and insights, while leveraging enterprise data platforms and capabilities delivered by Tech.

Key Responsibilities

1. Build the People Analytics Strategy Aligned to Enterprise D&A Standards

• Define a multi-year People Analytics strategy aligned with enterprise D&A standards and data architecture
• Ensure HR’s people data strategy supports broader enterprise priorities such as digital transformation, supply chain optimisation, and global talent strategy.
• Create a maturity roadmap from descriptive reporting to predictive and prescriptive analytics for use cases such as attrition prediction, skills adjacency modelling, and workforce cost optimisation.
• Work with Tech D&A team to integrate external labour market data for competitive benchmarking and ensure measurable KPIs for analytics adoption and impact.

2. Establish HR’s data governance model in partnership with Tech, ensuring compliance with global privacy regulations (GDPR, cross-border).

• Collaborate with the Tech/D&A governance teams to define HR’s data stewardship model and accountability framework for people data, adopting enterprise standards on; data quality, data definitions, metadata management, data access & security, privacy & compliance (including cross-border data considerations)
• Work with AI Governance forum to define and embed Responsible AI principles and bias mitigation in predictive models.
• Represent HR in enterprise data councils and lead ethical data practices.
• Partner with Tech D&A and Finance to enable integrated workforce and financial forecasting

3. Rationalise, Standardise, and Modernise HR Dashboards & Reporting

• Ensure the right data is in place for monitoring the right KPIs, creating a single source of truth integrated with enterprise data lakes.
• Enable scalable self-service reporting and insight tools, available to all, using enterprise-standard tools (e.g., Power BI) and embed predictive insights.
• Ensure executive-ready narratives and reporting cadences aligned to business decision cycles.

4. Enable Data-Driven Decision Making Across HR and the Business

• In conjunction with Tech Capability team lead change management and people analytics culture adoption across HR and business leaders.
• Co -create a structured enablement programme for people data for HRBPs and Leaders, including certifications or learning paths in analytics literacy, data storytelling, and responsible data use.

5. Deliver High-Value Workforce Insights Across Bacardi’s Value Chain

Provide actionable insights that help Bacardi attract, develop, and engage talent for growth. Focus on:

• Deliver predictive workforce insights across the value chain, including skills forecasting, mobility analysis, diversity pipeline health, and succession risk modelling. Apply AI/ML and external market intelligence to optimise recruitment, retention, and workforce planning. Define KPIs for impact measurement .
• Translate insights into recommendations that enable Bacardi to stay competitive in the global spirits industry.

6. Build a Modern Employee Listening & Culture Insight Model

• Partner with Tech to ensure employee listening platforms integrate effectively with enterprise data architecture.
• Create a consistent approach to engagement, lifecycle surveys, pulse checks, and sentiment analysis.
• Combine qualitative and quantitative data and predictive analytics to understand culture drivers, leadership impact, and employee experience trends.

Skills & Experience

Experience

• Extensive knowledge of HR systems and data structures (Workday/SAP).
• Proven ability to build people analytics capability in low-maturity environments
• Experience with predictive modelling and machine learning in HR context
• Advanced data storytelling for executive audiences
• Strong change leadership and influencing skills.
• Ability to translate analytics into actionable business recommendations.
• Experience partnering closely with enterprise Technology or Data & Analytics teams.
• Experience in FMCG, spirits, manufacturing, or global multi-market environments is beneficial.

Technical & Behavioural Skills

• Strong understanding of enterprise data principles, governance, and architecture.
• Advanced analytics and visualisation capability (Power BI/Tableau).
• Strong stakeholder management, bridging HR and Tech.
• Excellent data storytelling, simplifying complex information.
• Comfortable building structure in ambiguity and setting long-term foundations

leadership agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

• Flexible work arrangements (depending on role/office/site location)
• Access to E-learning Platforms and Career Development programs
• Travel Discounts ( i.e., hotel and car rental)
• And much more!

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE Family

We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

Life Inside Bacardi

Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.

Bacardi is the world's largest privately-held international spirits company. We are a brand-led growth company with over 200 brands and labels. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way!

You will hear us refer to each other as a “Primo” which means cousin in Spanish, and it´s our way to referring to employees. It´s also a reminder that we are a family-owned business with Latin heritage since 1862.

Primos are empowered to embrace diversity of thought and a global mindset to grow the Bacardi business and be future fit.

Leadership at Bacardi listen to Primos through pulse surveys, town halls, action team forums and development training sessions.

We get to enjoy social events, brand days, celebrate in trade with customers and have the opportunity to give back to the community through local initiatives like My Inspirit Day. We stand by doing the right thing and foster a culture of wellness and prioritizing Primo wellbeing through impactful resources and initiatives.

If this sounds like a culture you wish to join, check out our current opportunities.

How can I stay on top of the latest Bacardi news?

Our Global headquarters is based in Bermuda. Our Regional headquarters are Amsterdam for Europe & Latin America & the Caribbean; Dubai for Asia, Middle East & Africa and Coral Gables for North America. For Global Marketing, our teams are based in London, UK. In addition, we have offices, distilleries, production sites and brand homes around the world.

What careers are possible at Bacardi?

Our portfolio boasts more than 200 brands and labels and we sell in more than 160 markets. That global scale offers opportunities across functions and markets. From those who craft and produce our brands to those who market and sell them to everything in between.We also have opportunities across levels of experience from those who are starting their professional career (and are of local legal drinking age) to those who have decades of experience under their belt.

Does Bacardi run an Internship or Graduate program?

From time to do we contract talent for specific functions and markets on a paid internship basis. We do not run a recurring global internship and rather allow markets and team to determine local needs and opportunities.

Does Bacardi offer training and development opportunities to grow your career?

We are there for the moments that matter in our Primos’ careers - the times they need to step outside of their comfort zone and grow. Whether that’s when they step through our doors as a new Primo, take on a new role, want to learn new skills and develop, or take that opportunity of a lifetime abroad to gain experiences across different cultures, functions, and markets.

We have world-class resources to support you every step of the way. From our Becoming Bacardi onboarding to global mentorship programs, mixology sessions, regular “lunch and learns” and coaching and development programs, there are many ways to expand your skills and opportunities. Learning never ends and that’s why we even continue development at the most senior levels with global programs at Harvard Business School and the University of Miami, among others.

Do I need to drink alcohol to work at Bacardi?

The simple answer is no candidates do not need to drink alcohol to be considered for a role. The Bacardi portfolio of products includes alcohol, low alcohol and no alcohol products. Bacardi promotes balanced, moderate drinking as part of a mindful lifestyle. The decision whether or not to drink alcohol is a personal one and we respect lifestyle choices.

What we value most is high performing talent with an ability to understand how to engage with our brand consumers and business partners.

We do, of course, only hire people who are of legal drinking age in their market.

Does Bacardi run an Internship or Graduate program?

From time to do we contract talent for specific functions and markets on a paid internship basis. We do not run a recurring global internship and rather allow markets and team to determine local needs and opportunities.

What language should I submit my application in?

English is the official and primary language at Bacardi. Our Hiring Teams are located worldwide. Please submit your resume and other materials in English. Only consider using a local language for your application if the job positing specifies this request.

What are the stages of an interview process?

The first step is submitting your application which will be reviewed by our Hiring Team. Should your experience meet the qualifications and expectations of the open role, you will begin the interview process. Generally speaking, you can expect a few stages of conversations. The timing of the interview process will vary and our focus will be on ensuring that the key stakeholders get to know you and that you get to know us. You will be expected to do a face-to-face interview in person or over video call in some cases, at least once, during the hiring process.
Sometimes we do ask candidates for customer facing roles or more junior candidates to complete an automated online video interview. You will self-record answers to our automated questions and this will be reviewed by the Hiring Team.

For Management and Leadership roles we may request an additional assessment that takes a deeper dive into your potential leadership style.

If your hiring journey is successful, we'll make it official with a job offer letter and be ready to welcome you to the team.

How long does the interview process take?

The process will vary and usually depend on different factors such as the volume of applications received, seniority level of the role and stakeholder availability within the hiring team. Our recruiters are in-house and will be in touch as soon as possible to inform you of next steps. We appreciate your interest and patience.

Can I receive additional support or reasonable adjustments during the interview process?

We want everyone to enjoy their Bacardi interview experience and will consider requests for personal requirements (be that the interview environment or other adjustments). Please make your recruiter aware via email when invited for interview. We will do our best to accommodate your needs at each stage and make your experience a supportive one.