Corporate PR & Comms Manager EMEA
Iberostar Management, SA.
Company Overview
At Iberostar Group we are looking for a Corporate PR & Comms Manager EMEA to join our Corporate Public Relations & Communications team based in Palma de Mallorca. But before knowing more about the position, we think it's important that you learn a little about us:
- We are a 100% family‑owned company with 70 years of experience in the tourism sector. Today, we welcome millions of travelers with the promise of creating happy vacations and memorable experiences, with a value proposition based on quality and the customer and employee experience.
- We operate in more than 100 establishments spread across 35 destinations in 13 countries around the world, located in privileged beachfront locations.
- We are part of a family of more than 35,000 people of 95 nationalities, sharing the same values: Responsibility, Transparency, Humility, Passion, and Creativity.
- We work to create a place where people can thrive: we take care of the people who are part of the Iberostar family, promoting their growth, attending to their well‑being, and promoting equity as the basis for our decisions.
- Our Iberostar Wave of Change movement is our roadmap for driving our purpose of leading a model of responsible tourism.
If this sounds interesting to you... maybe this is your place! :)
Main Mission
You will oversee our external Public Relations (PR) strategy across Europe, with the goal of enhancing the company’s visibility, safeguarding our reputation, and ensuring a consistent narrative across all channels and audiences.
Job Location
On‑site, Palma de Mallorca Headquarters, Spain.
Responsibilities
Reporting to the Corporate PR & Institutional Relations Director, your main responsibilities will include:
- Define, implement, and oversee the communication plan for Spain and international European markets, ensuring full alignment with business objectives.
- Supervise the corporate narrative, including the drafting and oversight of complex internal and external international materials and the preparation of spokespeople.
- Press Office Management: End‑to‑end management of media enquiries, including drafting Q&As, thought leadership pieces, press releases, and other media assets; organise interviews, coordinate events, and manage participation of the company speakers in European forums and other speaker opportunities.
- Provide strategic counsel to company spokespeople, organising media training and developing bespoke media briefings for various speaking opportunities to ensure maximum alignment with key messaging.
- Act as the primary point of contact and supervisor for international PR agencies. Responsible for evaluating KPI performance in line with departmental priorities and company strategy.
- Integrate the company’s sustainability strategy into the communication plan, transforming responsible tourism milestones into newsworthy content and reputational highlights.
- Prepare and update company crisis protocols. Monitor and identify potential reputational issues and execute necessary action plans.
- Centralise and oversee activity and media coverage reports to provide the Managing Board with a global strategic view of the Return on Investment (ROI) of communication efforts.
Ideal Candidate
The ideal candidate for this position brings Exceptional writing skills and the ability to synthesise complex messages clearly and concisely; strategic vision with a result‑oriented mindset, strong organisational skills, and the ability to manage projects in international settings; proactive, detail‑oriented, and disciplined in meeting tight deadlines.
Education and Experience
Education: Bachelor's degree in Communications, Journalism, Public Relations or a related field. Desirable Master’s Degree in Corporate communications, public affairs or similar.
Experience / Background: At least 5–6 years of experience in a PR or Corporate Communications department, preferably within a multinational environment; previous experience in the tourism industry or the hotel sector is highly valued; proven experience in crisis management and a deep understanding of the national and international media landscape; previous experience or training in communicating sustainability projects is a plus.
Languages
Native or bilingual proficiency in English (C1/C2). Ability to negotiate and draft high‑level content with professional fluency.
Tools
Google Workspace G‑Suite, Project Management (Trello, Asana...) and related business and communication tools.
Offer
We offer you the opportunity to be part of a great company in a constant sustainable growth and develop your career with us and enjoy:
- Permanent full‑time contract.
- Variety of opportunities and projects that will allow you to develop your potential and grow professionally every day.
- Work in an inspiring environment that is committed to people, values and a responsible tourism model.
- You will be part of our Iberostar Vitality community, with access to a multitude of wellness activities.
What are you waiting for to join our team? We are looking forward to meeting you, apply for the offer! #WeAreIberostar.
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