Senior Social Paid Specialist

Role Mission

Lead the planning, execution, and optimisation of paid social campaigns that drive both brand and business outcomes across the full marketing funnel. The role combines hands‑on campaign management with strategic thinking, using data and audience insights to optimise investment, generate actionable recommendations, and support client growth.

Key responsibilities

• Develop, execute, and optimise paid social strategies across the full marketing funnel, from awareness to consideration, traffic, and conversion.
• Manage end‑to‑end paid social campaigns across platforms including Meta, TikTok, LinkedIn, X, Pinterest and other relevant channels.
• Translate business objectives into effective paid media strategies, ensuring investment is allocated efficiently to maximise results.
• Analyse campaign performance and transform data into clear, actionable insights and strategic recommendations for clients.
• Monitor KPIs, identify optimisation opportunities, and proactively improve campaign performance through testing and experimentation.
• Collaborate with Strategy, Client Services, Creative and Analytics teams to deliver integrated media solutions.
• Support new business opportunities by contributing to paid media pitches, media plans, and strategic recommendations.
• Apply audience and market insights, including social listening outputs, to strengthen campaign planning and optimisation.
• Manage large campaign budgets with strong attention to detail, forecasting, pacing and budget control.
• Stay up to date with platform developments, industry trends and emerging best practices in paid social advertising.

Skills & experience

• 2–4 years of paid social experience, preferably in an agency.
• Experience managing campaigns across the full marketing funnel (awareness, consideration, traffic and conversion).
• Comfortable managing medium to large campaign budgets.
• Experience supporting client presentations or new business pitches is a plus.
• Strong knowledge of Meta Ads Manager and TikTok Ads Manager.
• Experience with other platforms (e.g. LinkedIn or Google Ads) is a plus.
• Familiarity with social listening tools (e.g. Brandwatch, Talkwalker, Meltwater or similar).
• Strong analytical skills with the ability to turn data into actionable insights.
• Analytical and detail‑oriented.
• Strong planning and organisational skills.
• Excellent communication and presentation abilities.
• Proactive, collaborative and client‑focused.

Benefits

• Work your way — Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world.
• Time that matters — Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge.
• Grow with us — Global mobility opportunities, mentorship, parenthood support, and a transparent performance‑driven compensation framework.
• Be part of the journey — Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance‑driven compensation framework that rewards impact and supports your growth.
• Health insurance 20% discount (Cigna)
• Wellhub membership (registration fee and Online Plan). Any additional plans or upgrades are at the employee’s expense.
• Flexible retribution (COBEE)
• Sponsored physiotherapy, mindfulness, and fitness courses

Diversity & Inclusion

At SAMY, difference is not something we accommodate, it’s what makes us stronger. With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company. We are committed to creating an inclusive, accessible, and barrier‑free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we’ll make sure you have what you need to do your best work.