SEO Marketing Consultant (Remote)

We're a global e-invoicing platform operating in 30+ countries
Role: first marketing hire. Build the content and inbound engine from scratch alongside our VP of Compliance and product team, turning complex regulation into content finance leaders actually want to read
Looking for: 5+ years in B2B SaaS marketing, exceptional English writing skills, strong taste, and curiosity about how AI can improve your craft
Based in Spain (remote, with monthly visits to our Madrid office)
Companies start looking for an e-invoicing provider when regulations suddenly become urgent, and they make decisions fast. I’m looking for a Founding Marketer to build that engine with me.
We work in a deeply technical and regulated space, so great marketing here requires curiosity, precision, and taste. You should treat writing as a craft and use AI to augment it, not replace it. And you should know the difference between content that fills space and content that earns trust.
You’ll work closely with our VP of Compliance, product team, and me to turn complex regulation into the clearest, sharpest content in the industry. You’ll also own other parts of marketing, from paid acquisition to webinars and events.
You’ll report directly to me, build the marketing function from scratch, and, over time, grow into the Head of Marketing as you build the team around you.
Invopop helps global companies like Qonto, Hyundai, and DeepL issue and receive invoices across more than 30 countries through a single API.
Over the next few years, more than 50 countries — including the entire EU — will mandate electronic invoicing and real-time reporting to tax authorities.
Most global companies would need dozens of local integrations to stay compliant. We’ve raised €2.8M from top-tier global investors, including Y Combinator (W23), and were named Best Startup at South Summit 2024 and Madrid’s Hottest Startup by Wired.
Your mission as Founding Marketer
You\'ll build the marketing engine that makes Invopop the obvious choice when a Finance, Tax, or Tech leader starts evaluating e-invoicing providers.
Own the content engine end-to-end: research, write, edit, publish, and distribute. Blog posts, LinkedIn content, webinars, customer stories, white papers, and country guides. The goal is simple: produce the best content in the industry.
you’ll turn it into clear, useful content for finance, compliance, and engineering audiences.
SEO, landing pages, lifecycle emails, attribution, and conversion paths. Run paid marketing efforts across channels like Google and LinkedIn. 5+ years in B2B SaaS marketing

• Exceptional English writing skills (native or near-native). No Spanish required.
• Strong taste and a clear opinion on what makes B2B content great
• Experience at an API-first, developer-facing, fintech, compliance, or tax company

Familiarity with SEO, attribution, lifecycle tooling, and modern marketing stacks
Most of the team is based in Madrid and comes to our office daily, a 5-minute walk from Nuevos Ministerios.
For this role, you can work remotely from anywhere in Spain, as long as you’re happy to come to Madrid around once per month for team gatherings, planning sessions, and in-person work.
A true founding role: define what great marketing looks like in the AI era. Shape the function, the brand, and eventually the team around you
Strong upside and great setup: competitive salary, meaningful ESOP, flexibility, top equipment, and a beautiful office in El Viso
Step 4: Deep-dive interview with Juan + writing review (1h)