Senior Marketing Manager (Fully Remote)

As the world's first eSIM store, we help millions of travelers access affordable mobile data in 200+ countries and regions around the world.

We're fully remote by design, genuinely global, and united by a shared mission to make travel simpler for everyone.

Location: Remote, anywhere in Spain, the UK, or the UAE.

Contract:

Spain: Full-time, permanent contrato indefinido via Deel (our employer of record in Spain)

UK: Full-time, permanent (local contract)

UAE: Full-time, permanent via Deel (our employer of record in the UAE)

English is our main working language day to day, so you'll need to be comfortable communicating in it both in meetings and async.

We've put together a guide for each of the hubs we hire from most, covering our benefits, remote culture, employment setup, and what our team values most:

As Marketing Strategy Director at Airalo, you will collaborate closely with the Growth organization to define and optimize acquisition, conversion, and retention targets across regions and channels. You will operate as a central, region agnostic capital allocator within Growth — ensuring time, budget, and effort are deployed toward the highest incremental impact opportunities. Acting as a key partner to Growth leadership, you will turn complex data into clear trade off decisions, pressure test assumptions, and help determine where the next dollar and the next hour should be invested.

In this role, you will own Growth's forecasting and planning processes, ensuring regional and central teams are aligned on targets, assumptions, and trade offs. You will run the operating cadence for Growth, steward the business inputs, scenario frameworks, and planning logic layered on top of Data's forecasting model, and translate performance insights into cross regional and cross channel allocation decisions that improve incremental growth and capital efficiency — operating within the financial guardrails set by our Finance team.

Forecasting, Planning & Operating Rhythm

Own Growth's forecasting process end to end: gather assumptions, challenge inputs, coordinate with Data, and prepare forecast narratives for leadership

Maintain and continuously refine the business logic, pacing, scenario planning, and target setting frameworks built on top of Airalo's forecasting model

Run weekly operating cadence for Growth: performance reviews, KPI tracking, variance analysis, and strategic escalations

Budget Allocation & Strategic Decision Support

Build data-driven recommendations on spend allocation across regions and channels, using CAC, pLTV, incrementality and ROI insights to optimize for incremental profit/growthConduct granular regional deep dives (country/segment/channel) and identify levers to improve growth or efficiency.

Partner with Growth, Product, Brand, and Finance to align on targets, trade-offs, and the drivers behind plan variances.

Serve as Growth's primary business partner to the Data team: consolidate analytical needs, provide business context, and ensure high-quality inputs into Data's roadmap.

Ensure Growth teams adopt and operationalize dashboards and models — build documentation, training, and clear workflows.

Cross-Functional Strategy & Special Projects

Lead cross-functional projects such as regional/channel diagnostics, efficiency audits, or market deep-dives - including 30 day "drop-in" sprints to fix specific business problems

Identify and implement process improvements across the Growth org to increase speed, clarity, and execution quality.

9+ years in Marketing Strategy, BizOps, FP&A, Management Consulting, Strategy & Operations, or similar analytical roles.

Demonstrated experience owning planning cycles and influencing capital allocation decisions at a multi-market or global level.

Demonstrated ability to maintain forecasting models (Excel/Sheets) and run scenario planning, CAC/LTV experience, pacing, and ROI logic.

Excel (advanced), and comfort working with SQL and modern BI tools (Looker, Lightdash, Tableau). Clear experience turning data into recommendations — not just reporting results, but synthesizing insights into "what we do next."

Ability to challenge assumptions, pressure-test inputs, and navigate ambiguous or incomplete data.

Experience working cross-functionally with channel leads, PMs, and Data teams; strong communication skills with senior stakeholders.

Comfort managing complex, deadline-driven projects, prioritizing across markets, and driving alignment among multiple teams.

Familiarity with marketing analytics: attribution, CAC/LTV modeling, incrementality testing, funnel analysis

Comfort coordinating experimentation roadmaps and interpreting lift tests or causal results

Prior experience as the business partner to a Data/Analytics org

£We're a fully remote team across 60+ countries, built on a simple idea: trust people to own their work and deliver without unnecessary layers or heavy process getting in the way.

What often stands out is the combination of a global, product-led company with a flexible remote setup. All data that you share or that we collect in connection with such checks will be processed in accordance with our Privacy Policy, available here:

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