Growth Marketing Manager - FoodChain ID

About FoodChain ID

FoodChain ID is a global leader in food safety, quality, sustainability, and regulatory compliance solutions. Through our Digital Solutions division, we empower businesses with trusted data, technology, and expertise that help them navigate complex regulatory environments, manage risk, and drive growth.

Our Industry Solutions division supports customers across multiple sectors through a portfolio of innovative digital products and services. As we continue to scale, we are seeking a Growth Marketing Manager to drive demand generation, pipeline growth, and lead conversion across the division.

About the Role

We are looking for a commercially-minded, data-driven Growth Marketing Manager to lead demand generation and marketing activation activities for our Industry Solutions division.

Working closely with Product Marketing, Marketing Operations, Business Unit leaders, and external agency partners, you will be responsible for developing and executing integrated marketing campaigns that generate qualified leads, accelerate pipeline growth, and contribute directly to revenue targets.

This role sits at the intersection of strategy, execution, and performance optimisation. You will play a critical role in translating go-to-market strategies into measurable marketing programs while ensuring leads are effectively nurtured, managed, and converted through the funnel.

The successful candidate will bring strong experience in activation strategy, marketing automation, campaign management, lead lifecycle management, and multi-channel campaign execution.

Key Responsibilities

Demand Generation & Pipeline Growth

• Develop, execute, and optimise multi-channel demand generation campaigns to drive Marketing Qualified Leads (MQLs), pipeline, and revenue.
• Create and implement strategic marketing plans aligned to growth targets across the Industry Solutions division and its three business units.
• Build and manage lead nurture programs that accelerate prospect progression through the buyer journey.

Campaign Strategy & Execution

• Partner closely with Product Marketing to translate go-to-market strategies, customer insights, and buyer personas into effective campaigns.
• Execute integrated marketing campaigns across email, paid media, webinars, events, website, 3rd party media, and social.
• Coordinate campaign assets, messaging, and activation plans across multiple stakeholders.
• Collaborate with external agency to execute paid media, trade media, digital advertising, and lead generation programs.
• Partner with the Events team to support a global calendar of trade shows, conferences, webinars, and industry events.

Marketing Automation & Lead Management

• Own MQL processes and lead management across the Industry Solutions division.
• Build and manage Salesforce campaigns, ensuring accurate campaign attribution and reporting.
• Use Pardot (Marketing Cloud Account Engagement) to create and manage email campaigns, engagement studio nurture programs, automated lead workflows and segmentation.

Performance Measurement & Optimisation

• Track, analyse, and monitor key metrics including MQL generation, lead-to-opportunity conversion, pipeline contribution and campaign ROI.
• Deliver actionable insights and recommendations to relevant stakeholders.
• Establish testing frameworks for continuous optimisation of messaging, channels, and audience targeting.

Qualifications & Experience

Required

• 5+ years of experience in Growth Marketing, Demand Generation or Digital Marketing within a B2B environment.
• Fluency in French and English, with French as either a native language or at full professional proficiency, is required.
• Proven track record of delivering measurable pipeline growth and lead generation results.
• Hands-on experience with Salesforce campaign management and reporting.
• Strong experience using Pardot (Marketing Cloud Account Engagement), including Engagement Studio and automation workflows.
• Experience managing external marketing agencies and paid media programs.
• Analytical skills with experience interpreting campaign and funnel performance data.
• Excellent project management and stakeholder management skills.
• Experience working within a matrixed, global organisation.

Desirable

• Experience marketing SaaS, technology, regulatory, data, or digital solutions.
• Experience supporting multiple business units or product portfolios.
• Experience with Google Analytics, WordPress, and AI-enabled marketing tools and technologies.

Additional :

Occasional travel may be required to support business meetings, tradeshows, customer events, and team collaboration activities.