EN - General Manager

BettingJobs are seeking an experienced General Manager to lead operations for the Spanish market on behalf of a leading global betting and gaming group, based in their Ceuta office. The role will take full ownership of P&L and commercial performance across multiple verticals, including Poker, Sportsbook and Casino, overseeing a business generating in excess of €100m annually.

• Strategic & Commercial Leadership
  • Full P&L ownership for the Spanish market, setting clear strategic and commercial objectives.
  • Define and implement the country plan across key areas including Marketing, Promotions, Product, Customer Operations, and Compliance.
  • Ensure efficient allocation of resources to achieve both long-term goals and short-term performance targets.
  • Maintain an in-depth understanding of the local market, competition, and consumer behaviour.
  • Drive collaboration across functions including Product, Marketing, Acquisition, CVM, and Customer Care.
• Financial & Performance Management
  • Set, monitor, and deliver against revenue and profitability KPIs.
  • Identify new revenue opportunities and optimise existing business lines.
  • Lead budgeting, forecasting, and ongoing financial performance reviews.
  • Strengthen acquisition, retention, and customer value strategies to maximise lifetime value.
• Commercial & Customer Strategy
  • Build and execute a commercial plan across all verticals aligned to strategic objectives.
  • Use customer insights and analytics to inform decision-making and drive growth.
  • Oversee content localisation, UX, and product development to ensure market relevance and customer engagement.
  • Direct promotional and customer contact strategies, ensuring efficient execution and measurable results.
• Leadership & People Development
  • Lead a cross-functional local team spanning multiple business areas.
  • Foster a culture of collaboration, accountability, and innovation.
  • Develop and mentor senior talent, supporting career progression and succession planning.
• Regulatory & Stakeholder Management
  • Ensure full compliance with local regulatory and licensing requirements.
  • Build and maintain strong relationships with regulators, affiliates, and other key stakeholders.
  • Champion responsible gaming and player protection initiatives within the market.
• Market Development
  • Identify and pursue new opportunities for growth and market expansion.
  • Strengthen brand positioning and customer engagement across all channels.

• Proven experience as a Country Director, General Manager or equivalent senior leadership role within the iGaming industry.
• Strong understanding of Poker, Sportsbook, and Casino particularly within the Spanish market.
• Demonstrated track record of delivering commercial success and P&L responsibility.
• Excellent analytical and strategic planning skills, with a data-driven approach to decision-making.
• Strong leadership and stakeholder management capabilities.
• Outstanding communication and negotiation skills in English and Spanish. xcskxlj
• Flexibility to travel regionally as required.