Digital Trafficker (Ad Ops)

About the Role

Owns the trafficking and technical set‑up of campaigns across IAG Media’s digital inventory, ensuring campaigns are correctly configured, launched, monitored, optimised and reported across web, app, email, Wi‑Fi portal, IFE and other addressable digital surfaces.

Responsibilities

• Manage campaign trafficking across relevant platforms, including GAM, DV360, Kevel and PAC’s OneMedia.
• Translate approved campaign requirements into technical trafficking set‑up.
• Configure campaigns in ad‑serving, CRM or digital delivery platforms.
• Validate creative assets against format specs, brand‑safety rules and customer‑experience guardrails.
• Set up tags, tracking links, audience segments, placement rules and campaign naming conventions.
• Run pre‑launch QA and ensure campaigns are ready to go live.
• Monitor campaign pacing, delivery, errors, discrepancies and performance signals.
• Recommend optimisations to improve delivery, pacing or media mix.
• Coordinate with Tech & Data and OpCo teams to resolve technical delivery issues.
• Provide delivery inputs for reporting and post‑campaign analysis in coordination with Account Managers.
• Maintain trafficking documentation, checklists and operational best practices.
• Ensure campaign set‑up is completed accurately and on time.
• Provide creative, tagging, tracking and placement QA before launch.
• Escalate and resolve delivery issues, discrepancies and under‑pacing.
• Share optimisation recommendations with Account Managers.

Qualifications

• 3+ years in ad operations, digital trafficking, campaign operations or digital media delivery.
• Hands‑on experience with ad servers, trafficking workflows, QA processes and campaign monitoring.
• Strong understanding of digital advertising formats, tracking tags, creative specs, pacing and delivery metrics.
• Experience with display, video, CRM, web/app, Wi‑Fi portal and IFE digital ad formats.
• Experience using the main ad‑serving platforms across different channels (GAM, DV360, Kevel, PAC’s OneMedia).
• Good understanding of campaign KPIs such as impressions, clicks, CTR, completion rate, viewability and delivery accuracy.
• Strong troubleshooting skills and ability to identify root causes of delivery issues or discrepancies.
• Detail‑oriented and capable of managing multiple live campaigns simultaneously.
• Ability to work closely with Sales, Account Management, Tech & Data, Ad Products & Innovation and OpCo teams.
• Experience with Salesforce and campaign management tools, including ad server log files, is desirable.
• Comfortable working under launch deadlines and escalating risks early.

Benefits

The chance to enjoy a challenging career in an exciting, fast‑moving environment in a dynamic industry with a multi‑cultural team. Support for work/life balance, health insurance, pension and performance bonuses. Offices in multiple locations.

Equal Opportunity Statement

We are an equal opportunities employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.