Product Marketing Specialist

We are seeking a creative, strategic, and detail-oriented Product Marketing Specialist to join a dynamic Marketing team within the architecture and design education sector.Working closely with the Marketing Manager, the successful candidate will support the positioning, visibility, and commercial success of a portfolio of undergraduate and postgraduate programs.
This role combines product marketing, content creation, campaign execution, and performance analysis to drive student recruitment and strengthen brand positioning in an international environment.ResponsibilitiesProduct Marketing & ContentDevelop and execute marketing strategies for a portfolio of architecture and design programs.Create compelling marketing content across multiple channels, including web, email, presentations, brochures, landing pages, video briefs, and social media.Define clear program messaging and value propositions while ensuring consistency across all marketing touchpoints.Coordinate the development of commercial materials to support global recruitment efforts.Performance Analytics & Strategic PlanningIn collaboration with the Marketing Manager, support the monitoring of program performance across the full recruitment funnel, including Lead Generation, Applications, Admissions, and Enrollments, reviewing dashboards and KPIs to identify trends, conversion gaps, and potential risks.Translate marketing and recruitment data into actionable insights, proactively identifying bottlenecks and recommending optimization initiatives together with Digital Marketing, Admissions, and Recruitment teams.Support annual marketing planning by defining recruitment milestones, communication priorities, and campaign roadmaps for each program.Contribute to forecasting discussions and regular performance reviews, helping identify opportunities to maximize recruitment results throughout the year.Collaboration & Project ManagementManage multiple marketing projects, ensuring timely delivery and high-quality execution.Collaborate with Academic, Admissions, Digital Marketing, Brand, Design, and Recruitment teams, as well as external agencies, to deliver integrated marketing initiatives aligned with business objectives.Support the planning and execution of recruitment campaigns, events, webinars, and product launches.
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