Senior Digital Insights Analyst

At Winning Consulting, we are looking for a Senior Digital Insights Analyst to join a strategic project for a leading client in the industrial sector.

You will act as a key analytics partner for digital and business teams, translating digital performance data into actionable insights, business recommendations, and measurable improvement opportunities.

Location: Madrid
Working model: Hybrid, 2 days per week on-site

Responsibilities

• Analyze digital performance across channels, identifying trends, opportunities, risks and actionable insights.
• Prepare regular performance readouts, connecting digital KPIs with business outcomes such as acquisition, conversion, retention, customer engagement, and commercial impact.
• Translate data into clear business recommendations, helping stakeholders understand what is happening, why it is happening and what actions should be taken.
• Detect anomalies or changes in performance early, driving hypothesis‑led analysis and root‑cause investigations.
• Support digital experience and CRO initiatives by identifying friction points, conversion opportunities, and areas for improvement.
• Ensure data reliability through KPI validation, cross‑checks, consistency reviews, and coordination with relevant stakeholders to resolve issues.
• Improve dashboards, reporting standards, measurement frameworks, and documentation, ensuring they are useful for decision‑making.
• Work closely with digital, product, marketing, data and business teams to support prioritization, performance improvement, and continuous optimization.

Requirements

• +5 years of experience in digital analytics, digital business analysis, performance analysis, or business insights roles.
• Strong ability to translate data into insights , recommendations, and executive‑level conclusions.
• Hands‑on experience with GA4 and Power BI .
• Solid knowledge of SQL and Excel for data extraction, validation, and analysis.
• Fluent English and Spanish.