Creative Strategist E-commerce - Rumania

About Natulim

Natulim is a fast-growing European brand of eco-friendly cleaning products. Our ambition is to become the leading eco-cleaning brand in Europe , building a strong, innovative and consumer-centric DTC brand.

Our flagship product, biodegradable laundry detergent sheets , offers a simpler and more sustainable alternative to traditional laundry detergents.

We currently operate across several European markets, and our growth is driven by a DTC, data-driven and highly performance-oriented approach , combining Shopify, acquisition, content, CRM and a culture of continuous experimentation.

We are a young, international and remote-first team, where everyone has a high level of autonomy and ownership. We are now looking to accelerate our growth in Romania , a strategic market for Natulim.

The Role

We are looking for a highly creative, performance-driven and business-oriented person to lead Natulim's growth in the Romanian market.

The main growth engine for the market will be creating, testing and optimizing our advertising creatives . We are therefore looking for someone who can turn consumer insights into creative angles, advertising concepts and content that drives sales .

You will combine creativity and data analysis : understanding what works, identifying why it works, developing new hypotheses and continuously evolving our creative system.

We are not simply looking for someone who can manage an ecommerce business. We are looking for someone who can deeply understand the Romanian consumer, identify new communication angles and turn creativity into business growth.

Your Responsibilities

Regularly analyze campaign and creative performance to identify the angles, hooks, formats and messages that drive results.

Identify new creative opportunities based on data, consumer insights, trends, competitors and Romanian culture .

Develop new creative hypotheses and propose new advertising concepts adapted to the Romanian market.

Create creative briefs and collaborate with internal teams, creators and partners to produce new ads.

Develop and test different angles, hooks, formats, messages and value propositions .

Identify the elements that make a creative successful and turn learnings into new iterations.

Gradually build a scalable creative system capable of continuously generating new ideas and creatives for the Romanian market.

Stay up to date with Romanian DTC brands, social media trends and new creative approaches .

Work closely with the Paid Media team to turn creative insights into profitable growth and acquisition .

Track key acquisition and performance KPIs: CAC, ROAS, CPA, CTR, CVR, AOV, LTV , etc.

Understand the relationship between creative performance, acquisition and ecommerce conversion.

Identify funnel friction points and propose actions to improve overall performance.

Prioritize initiatives based on their potential business impact .

Analyze the performance of the Romanian market and turn data into concrete recommendations.

Test, learn, iterate and scale the initiatives that work.

Own and optimize the Shopify customer experience for the Romanian market.

Identify opportunities to improve conversion rate, AOV and revenue .

Manage and optimize products, collections, promotions, bundles, product pages and landing pages.

Propose and coordinate experiments and A/B tests.

Identify friction throughout the customer journey and work with the relevant teams to solve it.

Ensure an excellent user experience, particularly on mobile.

Continuously adapt the ecommerce experience to Romanian consumer expectations, purchasing habits and market dynamics .

Coordinate CRM campaigns and automations in Klaviyo .

Ensure consistency between acquisition campaigns and the customer journey.

Identify opportunities to improve retention, reactivation and LTV .

Collaborate with the relevant teams to maximize the value generated by each customer.

Adapt CRM messaging and customer journeys to the Romanian market and consumer behaviour .

Develop a deep understanding of the Romanian consumer , including their needs, motivations, objections and purchasing habits.

Adapt messaging, creatives and value propositions to the Romanian market.

Identify new growth opportunities and help establish Natulim as a leading eco-cleaning brand in Romania.

Develop a strong understanding of local competitors, DTC brands, market trends and cultural specificities .

Identify opportunities to differentiate Natulim within the Romanian cleaning and sustainability market.

Work autonomously while collaborating closely with the central team based in Spain.

About You

Experience in DTC ecommerce, Growth, Creative Strategy, Performance Marketing or a similar environment .

Strong creative mindset and the ability to generate ideas, angles and advertising concepts .

Strong understanding of Meta Ads and the main Performance Marketing channels .

Ability to analyze performance and turn data into creative and business insights .

Strong understanding of key KPIs such as CAC, ROAS, CTR, CVR, AOV and LTV .

Hands‑on experience with Shopify or another ecommerce platform , ideally in a DTC environment.

Strong interest in CRO, UX and funnel optimization .

Experience with CRM and ideally Klaviyo .

Ability to work in a hands‑on, autonomous and highly ownership-driven environment.

Entrepreneurial mindset and ability to thrive in a fast‑paced and constantly evolving environment .

Native Romanian speaker and professional English.

Spanish is a plus, but not required .

What Will Make You Stand Out

A genuine obsession with creativity and ideas that sell .

Experience in DTC, startups or high-growth brands .

Experience creating UGC content, social media ads or running creative testing frameworks .

Strong analytical thinking without losing your creative mindset.

Experience launching, developing or growing a local market .

Deep understanding of the Romanian consumer, culture and market dynamics .

Experience working with or growing Romanian DTC or consumer brands .

A strong understanding of how to create advertising that feels native to the Romanian market , rather than simply translating campaigns from another country.

What We Offer

Full remote work with a flexible working environment and the autonomy to organize your work.

High ownership and impact: you will have the opportunity to take full ownership of the Romanian market and directly influence its growth.

A key role in a high-growth company with an ambitious international expansion plan.

A young, international and collaborative team working across different European markets.

A fast-paced and entrepreneurial environment where ideas are encouraged and tested quickly.

Real responsibility from day one , with the freedom to make decisions and implement new initiatives.

The opportunity to build and shape a market from the ground up , rather than simply managing an already established operation.

Close collaboration with the central team in Spain across Growth, Paid Media, Creative, Ecommerce and CRM.

A culture focused on experimentation, learning and continuous improvement .

Competitive compensation , aligned with experience and responsibilities.

The opportunity to grow professionally alongside a rapidly expanding European DTC brand .

Join our mission! We’re waiting for you!