Head Of News & Editorials
Playersbest Inc.
PLAYERSBEST
is a leading affiliate and lead-generation company working within the iGaming and finance verticals. We build high-end websites with quality content that helps customers make an informed buying decision, driving relevant traffic through organic and paid search.
About The Role
We're looking for a driven, strategic leader to spearhead our news and editorial operations, working to capture search space in Google Top Stories, Discover, and organic news results. As the
Head of News & Editorials
, you will be responsible for developing and executing content strategies that generate high-quality traffic that turns into leads for our partners, while also leading and growing a talented editorial team.
What you'll do
Content Strategy & Growth:
Develop and implement a robust content strategy aimed at driving significant traffic growth, particularly through Google Top Stories, Discover, Google News, and general organic search results, with a focus on lead generation.
Team Leadership & Development:
Build, lead, and mentor a high-performing editorial team.
SEO & Optimization:
Ensure all news content is optimized for search, focusing on visibility in both regular organic search and relevant news features.
Content Planning & Execution:
Oversee the development and execution of a content calendar that prioritizes coverage relevant to the iGaming sector.
Collaboration & Innovation:
Work cross-functionally with SEO, marketing, and product teams to align news and editorial content efforts with broader business goals, while staying ahead of industry trends.
Data-Driven Approach:
Regularly analyze content performance, adapt strategies, and make informed decisions to continuously improve traffic and lead generation.
What we're looking for
Proven Leadership:
Experience building and managing editorial teams and creating a results-driven, positive work culture.
SEO Expertise:
In-depth knowledge of SEO best practices, with experience optimizing content for Google Top Stories, Discover, and regular news-oriented organic search.
Content Strategy Experience:
Strong background in developing and executing content strategies that drive measurable traffic growth.
Lead Generation & Affiliation:
Familiarity with lead generation and affiliate marketing strategies, with an understanding of how content can be optimized for conversion.
Analytical Skills:
Ability to analyze performance data and adjust content strategies accordingly.
Bonus:
Prior experience in the iGaming industry.
What we offer
Impact & Growth:
You'll be at the helm of our editorial strategy and department, with the opportunity to make your own mark in an exciting and growing industry.
Flexibility:
Remote working environment, or come join us at our office in Malta.
Career Advancement:
Work alongside driven colleagues in a business on a strong upward trajectory that rewards entrepreneurial and ambitious thinking.
Competitive Compensation:
We offer competitive compensation packages, with opportunities for performance?based incentives.
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