Product Adoption & Value Lead

Country: Spain

IT STARTS HERE

Santander ( is evolving from a global, high-impact brand into a technology-driven organization, and our people are at the heart of this journey. Together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what's possible.

This is more than a strategic shift. It's a chance for driven professionals to grow, learn, and make a real difference.

Our mission is to contribute to help more people and businesses prosper. We embrace a strong risk culture and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

Our Chief Data & Artificial Intelligence Officer (CDAIO) division is building a world-class AI & Data team to make a difference in the lives of over 170 million people worldwide, through one of the largest banks in the world.

We are undergoing one of the biggest transformations in our history and technology is at the heart of our strategy. Join our team to play a part in one of the most important technological projects for the financial sector in the world.

THE DIFFERENCE YOU MAKE

The Santander Artificial Intelligence Team is seeking a Product Adoption & Value Lead, based in our Madrid office, with global scope.

You will support the adoption, scaling and value realization of AI-powered integration and migration capabilities across Santander Group entities. Reporting to the Global Head of AI Integration & Migration, you will help convert executive interest and country demand into structured assessments, business cases, adoption plans, KPI tracking and measurable business impact. This is a product adoption and transformation role requiring strong stakeholder management, business-case discipline, technology fluency and the ability to maintain momentum across countries, vendors and internal teams without relying on direct reporting lines.

Key Responsibilities

• Support the rollout and adoption of AI Integration & Migration capabilities across countries, coordinating workshops, requirement capture, fit-gap analysis, action tracking and decision preparation.
• Maintain and qualify the opportunity pipeline, including prioritization inputs, status, blockers, owners, next steps, assumptions, decision points and expected value.
• Build and maintain business cases covering baseline effort, savings hypotheses, implementation costs, value drivers, risks and assumptions, and define KPIs for adoption, productivity, quality, cost avoidance and realized benefits.
• Translate recurring country needs, blockers and adoption feedback into product backlog and roadmap inputs, working with product engineering, AI specialists and solution architecture to assess feasibility, repeatability and potential value.
• Coordinate across vendors, product engineering, DevOps, architecture, cybersecurity, country teams and business stakeholders to resolve adoption issues, risks and dependencies and maintain delivery momentum.
• Prepare concise, decision-oriented materials for product reviews, committees, senior stakeholders and sponsors, including executive updates, dashboards and value-realization reporting.
• Help countries identify where AI-enabled integration, migration, modernization or decommissioning capabilities can generate measurable business value and support benefits governance to ensure impact claims are credible and comparable.

What You'll Bring Our people are our greatest strength. Every individual contributes unique perspectives that make us stronger as a team and as an organization. We're enabling teams to go beyond by valuing who they are and empowering what they bring.

The following requirements represent the knowledge, skills, and abilities essential for success in this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Professional Experience

• 8 years of experience in product management, technology transformation, strategic delivery, business architecture, PMO, consulting or value management. (Required)
• Experience driving adoption of technology capabilities across multiple stakeholders, teams, countries or business areas. (Required)
• Experience preparing business cases, KPI frameworks, benefits tracking, executive dashboards or value-realization materials. (Required)
• Experience coordinating stakeholders and actions in complex, matrixed organizations. (Required)
• Experience in banking, financial services, Santander/SDS technology areas or another regulated enterprise environment. (Preferred)
• Experience working with global teams or multi-geography stakeholders, and exposure to startup-style product operating models, portfolio prioritization, cost models or venture/value tracking. (Preferred)

Education

• Bachelor's degree in Engineering, Business, Economics, Computer Science, Telecommunications or a related field, or equivalent professional experience. (Required)
• Relevant certifications in product management, agile, project/program management, cloud, finance, transformation or AI/data. (Preferred)

Languages

• Full professional proficiency in English for global stakeholder engagement. (Required)
• Professional working proficiency in Spanish. (Preferred)
• Portuguese. (Preferred)

Hard Skills

• Business-case modelling, including baselines, assumptions, savings hypotheses, implementation costs, value drivers and sensitivity logic. (Required)
• KPI and value-realization management, including adoption metrics, benefits tracking, impact governance and executive reporting. (Required)
• Pipeline and portfolio management, including opportunity qualification, prioritization, action tracking, roadmap alignment and status reporting. (Required)
• Technology fluency across AI-enabled integration and migration, cloud, modernization and vendor-solution trade-offs, without requiring hands‑on engineering expertise. (Required)
• Advanced PowerPoint and Excel, or equivalent tools, for storytelling, modelling and reporting. (Required)
• Familiarity with Jira, DevOps, dashboards, portfolio tools, agile/product operating models, APIs, integration patterns and modernization concepts. (Preferred)

Soft Skills

• Influence without authority, with the ability to mobilize countries, vendors and internal teams around adoption plans.
• Strong outcome orientation, with a focus on measurable value, adoption and tangible savings.
• Structured follow‑up and execution discipline, turning discussions into clear actions, owners, dates, risks and decisions.
• Executive communication and stakeholder management skills, with the ability to adapt concise messages to senior stakeholders and committees.
• Resilience and pragmatism when operating in ambiguity, managing objections and maintaining momentum.

WE VALUE YOUR IMPACT

Your contribution matters, and it's recognized. You can expect a fair, competitive reward package that reflects the impact you create and the value you deliver. But we know rewards go beyond numbers.

We enable our teams to go beyond through global opportunities and broad career paths.

• Flexibility that works. Enjoy a hybrid working model - some days remote, some days onsite with your team - along with flexible hours.
• Learning for life. Access hundreds of courses on our platforms, including exclusive access to our global learning space: Santander Open Academy (
• Competitive rewards. Receive a highly competitive salary with performance-based bonuses, motivating you to keep growing with us.
• Financial advantages. Benefit from preferential banking terms, special interest rates on loans, life insurance, and more.
• Your health is our priority. Through BeHealthy, our global wellness programme, we promote holistic wellbeing.
• We know family is everything. That's why we offer childcare support and family-friendly programmes tailored to each life stage.
• Always by your side. Get access to Santander Contigo, our program for employees and their families offering legal, emotional, and administrative advisory services.
• Extra benefits. Gym/WellHub membership, medical centers in some of our facilities, meal subsidy, parking, shuttle service from various points in Madrid, as well as exclusive discounts and offers for Santander employees. And that's only the beginning - we'll tell you more when you join!

We're here to keep you motivated , help you reach your goals, and celebrate your progress, every step of the way.

Local Compliance

Santander is proud of being an organization where there are equal opportunities regardless of age, gender, disability, civil status, race, religion or sexual orientation. We are committed to providing an inclusive and accessible application process for all candidates.