Regional Brand Manager

BingX EU, a prospective MiCA-licensed entity, serves as the independent and strategic European business of BingX and is dedicated to establishing a premier regulated environment for digital asset trading.
(BingX EU will commence only after MiCA license is granted.)BingX EU's current vacancy | Full-time | Long-term | REMOTEKey Responsibilities1.
Brand Strategy & LocalizationCraft and localize brand messaging to align with local market needs, cultural nuances, and industry trends, driving brand relevance and loyalty.Ensure brand localization resources and strategies effectively support regional priorities.2.
PR & CommunicationsBuild and strengthen brand visibility and competitiveness across mainstream and crypto media.Manage regional PR initiatives to establish and maintain a strong, positive brand image.Collaborate with global and local teams on messaging consistency and spokesperson activities.3.
Brand MarketingPlan and execute digital marketing campaigns tailored to regional audiences.Drive brand awareness, engagement, and conversion through innovative, data-driven approaches.Monitor and analyze campaign performance to optimize results and ROI.Localize and amplify global marketing campaigns, sponsorships, and events for regional relevance.Collaborate cross-functionally to ensure consistent messaging while reflecting local culture and insights.Strengthen regional brand impact through creative adaptation of global initiatives.5.
Cross-Functional CollaborationWork closely with local BD and operations teams to align marketing priorities.Support key launches, events, and partnership initiatives within the region.RequirementsLanguage Proficiency: Fluent in Polish and German (native or bilingual proficiency preferred), with professional working proficiency in English.5+ years of experience in PR, Branding, or Marketing, with a strong preference for candidates from the Fintech, Crypto, or Web3 sectors.Deep understanding of local crypto consumer behavior, regional trends, and market dynamics within the target regions (Central Europe, specifically Poland and Germany).
Proven experience in developing and executing successful brand strategies and campaigns.Ability to manage multiple projects with good collaboration skills, and work effectively in a fast-paced environment.Preferred: Existing networks or established relationships with local premium tech/crypto media, top-tier influencers (KOLs), and key Web3 communities in Germany and Poland is a strong plus.Working at BingX EUJoin a diverse, international team with a global mindset.Grow your career in a fast-moving Web3 and fintech environment.Help build a newly regulated European platform.Enjoy competitive compensation and flexible work arrangements, depending on role requirements.Flexibility to observe your local holiday calendar, alongside additional benefits.Please be advised that this recruitment is for a prospective licensed entity; the successful candidate will officially commence their tenure only upon the formal granting of the BingX EU license.
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