Revenue Marketing & Pipeline Lead

Who are we?

ActioGlobal is the agency that transforms leading organisations all over the world to shape the future of work. Since 2004, we partner with top leaders in their industries to disrupt organisational cultures and achieve high impact at accelerating speed, with clients including Danone, PepsiCo, Unilever, Imperial Brands, Ametller Origen, Frit Ravich, Pascual, and Eroski Group, among others.

Our clients are not looking for fluffy workshops, endless post-it notes, or trendy methodologies. They want a new way of working that delivers results. Without excuses.

We don't consult. We change how work is done.

The role

This is a pipeline-building role. The measure of success is a qualified pipeline with CEOs and CHROs who were strangers to ActioGlobal when we first reached them.

You own the full revenue engine: the targeting logic, the martech stack that powers it, the outbound and ABM sequences that move target accounts through the funnel, and the content powered by the reach engine that generates the initial signal. You work in tight alignment with our delivery team (who are the actual experts changing how work is done), not handing off leads, but owning the funnel engine from first touch to closed deal.

This role exists to make sure ActioGlobal grows at unprecedented speed, at predictable rate.

Responsibilities

1. Pipeline architecture & account-based marketing
Own the demand generation engine end-to-end: account prioritisation, multi-channel outbound sequences (email, LinkedIn, event-based), and ABM plays targeting specific CEOs and CHROs at named accounts. 

Build and manage the targeting logic that determines who we reach, when, and through which channel. Align every campaign directly to meetings booked and pipeline value generated, not to impressions, clicks, or MQLs in isolation.

Work closely with key leadership team members on account selection, sequencing strategy, and pipeline reviews. You are the owner of the funnel engine, not a lead supplier.

2. Martech & revenue operations
Own and continuously improve the revenue stack: CRM hygiene and data quality, marketing automation workflows, lead scoring models, pipeline attribution, and integrations between acquisition channels and the sales process. Build systems, not one-off campaigns. This role is accountable for the infrastructure that makes pipeline growth repeatable, measurable, and scalable without adding operational complexity.

Implement and leverage AI-driven automation across prospecting, nurturing, and reporting workflows to multiply the output of every action without proportionally increasing effort.

3. Content & signal generation
Create and distribute content calibrated to provoke engagement from senior executives at target accounts, not for brand awareness, but to generate actionable signals that feed the ABM engine. A signal is any observable action that indicates a named decision-maker has engaged: a LinkedIn reaction, a comment, an event participation, an email reply, a content share.

Own the end-to-end content lifecycle, from creation and review to adaptation and publishing, in close collaboration with our design specialist.

Every piece of content must have a clear target audience, a distribution plan, and a measurable reach and signal outcome. Without a system to capture and qualify signals, content is just activity.

4. Conversion & pipeline progression
Own the mechanisms that move signal-holders toward a first meeting: digital masterclasses, targeted reports, and curated content sequences. Each mechanism must have a defined target audience, a clear objective, and a measurable outcome. The goal is always the same: give a CEO or CHRO who has shown initial interest a specific, compelling reason to agree to a first conversation with ActioGlobal.

Own and manage all incoming signals, ensuring they are accurately captured, qualified (decision-maker or direct influencer of one), and routed through a defined pipeline progression system without loss.

5. Events & strategic partnerships
Identify, prioritise, and secure high-impact event participation that puts ActioGlobal in front of the right executives at the right moments. Lead negotiations with event partners and act as the first point of contact with stakeholders. Conduct proactive outreach at least quarterly to maximise visibility.

Identify and nurture relationships with strategic partners such as business schools, media outlets, and executive forums, and evaluate their potential for generating qualified contacts. Build collaborative opportunities beyond initial contact; track all outreach and follow up consistently.

What we're looking for
Experience and track record
5+ years in B2B demand generation, revenue marketing, or a combined marketing and sales operations role, with a demonstrated track record of building pipeline, not just campaigns.

Proven experience running ABM programmes that sales teams actually used: from account selection and targeting logic through to conversion rates and pipeline contribution.

Real experience working in tight alignment with a sales function, comfortable in deal reviews, pipeline calls, and account-level strategy conversations.

Experience in professional services, consulting, or transformation contexts is a strong plus; you understand that selling to CEOs and CHROs is a fundamentally different motion from volume B2B demand gen.

Technical and operational capability
Hands-on proficiency with CRM and marketing automation platforms, as a builder of workflows and systems, not just a user of dashboards. Our current stack is built on Go High Level; you must be able to extract maximum pipeline effectiveness from a lean, cost-efficient tool rather than relying on enterprise-grade platforms to do the thinking for you.

Experience with sales engagement and prospecting tools (Apollo, Outreach, LinkedIn Sales Navigator, or similar).

Ability to build attribution reporting that connects marketing activity to revenue outcomes: pipeline influenced, meetings generated, deals accelerated.

Fluency with AI tools applied to content creation, prospecting, signal detection, and workflow automation. Not as a novelty, but as a daily working habit that multiplies output.

Mindset and way of working
A data-driven orientation grounded in real metrics: pipeline contribution, conversion rates at each funnel stage, cost per qualified meeting. The ability to translate those metrics into decisions and improvements, not just reports.

A genuine hunger to close. You treat every signal, every reply, and every meeting booked as a win worth celebrating, and you notice when something moves in the pipeline. You ring the bell. You are not a passive manager of a process; you are an active driver of it, and you feel the difference between a week where the pipeline moved and a week where it didn't.

Resilience and self-motivation are non-negotiable. Our sales cycle for an individual account averages 9 to 24 months. That means you will be planting seeds you won't see turn into meetings for a long time. You stay energised and disciplined across that entire arc, you maintain momentum without external pressure, and you do not confuse slow progress with no progress.

You are the kind of person who thrives in long-game environments, not despite the difficulty, but because of it.

Proactive and autonomous. Comfortable operating at high speed in a small, demanding environment where you are building, not managing an existing machine.

Fluent in English and Spanish; you will interact with senior executives across multiple markets.

Based in Spain.

Proof of work: Be ready to walk through a specific ABM or demand generation programme you've owned: the target account list, the sequencing logic, the conversion rates at each stage, and what pipeline or revenue it produced. We are not looking for content samples. We are looking for pipeline case studies involving CEOs and CHROs.

What we offer
The opportunity to build experience in a dynamic boutique transformation agency with global reach and a client base of senior executives from leading international organisations.

Access to patented models and frameworks on strategy execution, OKRs, high-performance teams, enterprise agility, and the future of work.

Meaningful, high-impact work, shaping how work is done across global organisations, not managing brand accounts.

Clarity on goals and deliverables from day one, with direct exposure to leadership and fast feedback loops.

Competitive salary and benefits, aligned with seniority and experience.

Flexible work location, based in Spain, with full synchronization in CET time zone, with hybrid arrangements and occasional short-term client visits worldwide and a quarterly face-to-face gathering with all the AG team.