Head of Sales and Marketing (Madrid)

Who we are

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ROBOTIX® Hands-On Learning has been in classrooms for two decades. We work with schools to help teachers and students build real digital skills — through robotics, coding, and computational thinking.
We’re scaling — new markets, a bigger operation, and the chance to rebuild how we grow. Sales drives this stage. Marketing isn’t an end in itself here — it’s the lever that helps the sales team sell more, in more places.
We’re hiring someone to lead sales and marketing as one function — and own the number.
The profile

Someone who’s run sales and marketing as one. Years carrying a sales number — and hitting it. Built and led sales teams from the front. Fluent in marketing as a tool — reads a funnel, holds the team to qualified leads, tracks every euro’s return — but judges by business impact, not campaign metrics.
Senior enough to walk into a major institutional deal, sit across from the client, and close it. Strategic enough to shape how ROBOTIX sells over the next few years: team structure, sales model, new markets, new channels.
What doesn’t work here

Pure marketing backgrounds. If your career has been brand, comms, or digital with no revenue accountability, this isn’t the role.
Strategists who won’t go deep. The big deals get closed with you in the room.
Tacticians who execute well but don’t design how the business grows.
Advisory experience, this isn’t the role — we need someone who has run the function, not advised on one.
What you’ll do

Own the P&L; for Sales + Marketing and hit the annual budget.
Build the annual Sales and Marketing plan — targets, KPIs, priorities — sales-led.
Lead the Sales and Marketing managers, keeping both functions aligned around the number.
Set direction and pace in sales — pipeline, forecast, targets — alongside the Sales Manager.
Set the priorities for marketing: qualified leads, sales enablement, positioning that helps close. xqbhyrx
Run the marketing budget on ROI: every euro has to move revenue.
Run the major accounts and ins

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