Fashion Communications Officer Temporary

Fashion Communications Officer Temporary

Location: Madrid

To communicate and strengthen our growing fashion message ensuring alignment of our brand as part of a close-knit global PR function

Responsible for dealing daily with key fashion and consumer press and influencers, being instrumental in ensuring maximum relevant coverage is achieved for the brand

To work collaboratively to amplify brand opportunities and positive customer engagement through social and multi-channel platform

To lead the local team in Fashion Comms strategy execution, maintaining a global perspective across the marketing area and effectively aligning strategies with other departments.

Key Responsibilities

• Support the senior PR management team in the development and execution of the global brand PR strategy on a local level in Spain and Portugal
• Directing and deciding priorities on a daily basis regarding brand presence in the press and aligned with influencer marketing activity.
• Overseeing the execution of the Creators Club (marketing influencer activity) in assigned markets
• Manage PR and influencer agencies in assigned markets
• Develop and maintain close relationships with all relevant external and internal stakeholders.
• Monitoring media on a day to day basis and oversee PR brand reports with the junior PR team, as required
• With cultural insight, drive interest and passion for the brand through the development of bespoke innovative communications initiatives that drive consumer engagement for both product and the brand
• Connect with the CRM, SEO, Digital, and Paid teams to align actions and investments in IB.
• Work closely with the global PR, creative, external comms, Primark Cares and digital teams and communities, ensuring brand campaigns are executed and maximised in a 360-degree manner
• Connect the objectives with local needs, and work on a reputation plan.
• Support the senior Fashion Communications management team on global projects
• Work with and develop the PR skills of the junior PR team, ensuring the smooth running of the press office and showroom
• Complete management of relevant local PR projects and events including: strategic planning, budget management and execution, e.g. events and photo shoots
• Local execution of product collaborations, as required - celeb/influencer, etc.

Essential Knowledge, Education, Skills and Experience

• Experience in a similar PR role
• Global visibility of the marketing area, understanding the connection of the department's tasks with other areas such as sales, VM, CRM, SEO, digital, social, etc.
• In depth knowledge of local press and influencer landscape with excellent contacts and reputation
• Understanding of influencer analytics and talent cost scales
• Experience in managing influencer product collaborations
• Highly organised, detail-oriented, possessing the ability to effectively prioritise projects and deliverables whilst meeting deadlines set by management.
• Excellent planning and organisation skills, ability to multi-task, plan and prioritise work schedule for self and team and work within agreed timescales.
• Excellent attention to detail and an ability to analyse and interrogate high volumes of data as well as demonstrating an ability to focus on higher level overview.
• Proven ability in managing sensitive matters whilst ensuring all Primark information remains confidential to the business.
• Be a collaborative team player with excellent interpersonal/communication skills. Proven ability in developing effective working relationships across all levels of the organisation.
• Effective and persuasive presentation skills, including the ability to present complex information in an understandable manner to all areas of the business

Compromiso con igualdad de oportunidades

Al igual que nuestra moda, nuestra cultura se adapta a cada individuo. Nos esforzamos por crear un lugar de trabajo inclusivo donde las personas puedan ser ellas mismas, acceder a oportunidades y prosperar juntas.

Fecha fin de publicación interna: 21/05/2026

REQ ID: JR-8332