Head of Paid Marketing

Responsibilities

• Define and lead acquisition strategy across all channels to meet business goals
• Oversee an 8‑figure acquisition budget across 40 markets, making high‑stakes decisions on channel mix and ROI
• Manage and develop a team of 3 specialists, fostering a culture of ownership, analytical mindset and leading by example
• Identify and scale new channels and partnerships, from affiliation to paid social
• Improve travel metasearch tools and maintain key relationships with Google, Trivago, and other metasearch platforms
• Oversee data analysis, set performance standards, and turn insights into action
• Collaborate with Product, Finance, and Data teams to optimize campaigns
• Monitor industry trends and emerging technologies to identify creative new growth levers

Requirements

• 8+ years in digital marketing
• 4+ years leading high‑performance teams in B2C environments
• Proven track record of delivering double‑digit growth
• Deep expertise in Google Ads, Meta Ads, and programmatic
• Exceptional data skills and a rigorous approach to data‑driven decision making
• Fluent in Spanish and English
• Comfortable in fast‑moving environments