Head of Acquisition

Introduction

At COCUNAT, we’re building a new generation of clinical beauty: high-performance products, disruptive branding and a digital-first mindset.

We’re looking for a Head of Acquisitionto lead customer acquisition and accelerate business growth across international markets.

This will be a key role within the Growth team, combining strategic vision, performance and leadership to build a more diversified and scalable acquisition structure across Meta, Google Ads, SEO, Affiliates and Content Influencers.

Your responsibilities

Strategy & Growth

• Design and lead the multi-channel acquisition strategy across Spain, France, Italy, Germany and the US.

• Define channel mix and budgets based on CAC, ROAS, LTV:CAC and business goals.

• Drive acquisition diversification beyond Meta.

• Identify new growth and scalability opportunities.

Paid Media & Performance

• Lead the strategy and optimisation of Meta Ads and Google Ads across multiple markets.

• Manage campaigns and budgets with a strong focus on profitability and sustainable growth.

• Collaborate closely with Creative teams to develop performance-driven messaging and creatives.

• Analyse results and turn data into actionable decisions.

Data & Leadership

• Monitor key acquisition KPIs and build business-oriented reporting frameworks.

• Ensure reliable attribution and tracking across the analytics ecosystem.

• Lead and develop the acquisition team.

• Foster a data-first, ownership-driven and high-performance culture.

• Drive the adoption of AI tools and new technologies to improve productivity and performance.

Your profile

• 5–8 years of experience in Performance Marketing, Growth or Digital Acquisition, ideally within ecommerce or DTC brands.

• Strong experience managing Meta Ads and Google Ads with high budgets.

• Knowledge of SEO, Affiliates and Influencer-driven acquisition strategies.

• Analytical and business-oriented mindset with strong performance understanding.

• Experience leading or coordinating teams.

• Familiarity with tools such as GA4, BigQuery, Triple Whale or similar platforms.

• Structured, organised and data-driven in decision-making.

• Strong ownership mindset and ability to thrive in fast-paced environments.

• AI-friendly and comfortable leveraging technology to improve performance and productivity.

• Fluent Spanish and high English level.

• Experience in beauty, skincare, wellness or multi-market consumer brands will be highly valued.

Why us?

Benefits

• Flexibility that makes a difference. At COCUNAT, we believe in flexibility and work-life balance. You’ll have flexible start times and the possibility to work from home one day a week.
• Your health matters. Excellent private health insurance.
• COCUNAT lover? Enjoy exclusive discounts on COCUNAT products.
• It’s the little things. Coffee and chocolate are always available at the office.
• Truly Pet-Friendly. A casual, pet-friendly office where you can bring your furry friend every day.
• An international team in Barcelona. Work in an international environment from our office in Sant Gervasi, Barcelona.

Values

• People First: We believe that putting people first helps us work better, achieve stronger results.
• Diversity: We foster an inclusive culture where everyone feels welcome, valued and free to be themselves.
• Dynamism: We’re a startup in constant motion, with a fast-paced and agile environment where there’s always a new challenge ahead.
• Continuous Innovation: We love challenging the status quo, testing new ideas and constantly looking for better ways to do things. Curiosity, creativity and the drive to keep evolving are part of our everyday life.