Head of Marketing Iberia (Marzán)

Role

Se pueden requerir diversas habilidades interpersonales y experiencia para el siguiente puesto. Por favor, asegúrese de consultar la descripción a continuación con atención.

We are seeking a dynamic and visionary Head of Marketing Iberia to lead the overall marketing strategy and execution, ensuring strong brand positioning and sustained business growth. This role will oversee both Digital & Brand Marketing and Retail Marketing, managing two experienced managers and aligning their efforts to deliver impactful results across all channels.
The adequate candidate will bring a balance of strategic leadership and operational excellence, with proven expertise in digital, brand, and trade marketing. With strong ownership of budget and resources, they will maximize ROI, foster innovation, and drive brand awareness and product sell-out. Collaborating closely with Sales, Product, and European and China headquarters, this position will ensure marketing initiatives are consistent, data-driven, and directly supportive of TCL Iberia’s growth ambitions.
Key Accountabilities

Strategy & Marketing Development

Define the overall marketing strategy for TCL in Iberia, aligned with global and European objectives.
Ensure competitive positioning of all product categories (TV, AC, MDA, IOT).
Establish and oversee annual marketing plans, including digital, retail/trade, and branding initiatives. xqbhyrx

Leadership & Team Management

Lead and coach the two marketing managers.

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