Gen AI Creative Specialist

This position is at Publicis Groupe España

The selection process will be fully managed by Publicis Groupe España.

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## Company description Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation:Publicis Spain, Leo Spain; Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Production is the Cross-Media production platform of Publicis Groupe Spain. Our goal is to offer seamless, relevant, and impactful consumer experiences across all touchpoints in every market. We provide pioneering production solutions that drive performance in a data-driven marketing landscape and help brands succeed in the world of platforms. We have a unique approach, supported by the integrated Power Of One model, to optimize resources and strike the perfect balance between efficiency and quality. Multidisciplinary production experts with specific tools to streamline delivery times and provide exceptional quality service. With over 50 production technicians, we can handle IN-HOUSE projects, ensuring total control and efficiency in production. We specialize in creating tailored production models that cater to specific client needs, focusing on streamlining processes and resource optimization. ## Overview We are looking for a Gen AI Creative Specialist to join Publicis Production Spain: a hybrid profile combining visual direction expertise with deep technical knowledge of generative AI, capable of delivering end-to-end production of branded assets, content, and visual experiences using AI-powered tools. We are seeking someone with a strong and up-to-date aesthetic sensibility, a deep understanding of visual and technology trends, and the ability to move seamlessly between concept development, previsualization, and final production (both stills and video). This role will also play an active part in defining and optimizing the studio’s AI production pipelines. ## Responsibilities * Develop concepts and AI-assisted storyboards. * Design and execute generative workflows for advertising imagery and video content. * Implement image-to-image, video-to-video, conditioning techniques (depth maps, normals, masks), and fine-tuned output control. * Train and utilize LoRAs and custom models to ensure brand, product, and character consistency. * Collaborate closely with Creative Directors throughout the creative process, ensuring visual consistency and high-quality final output. * Define and optimize AI-powered production pipelines within the studio. * Work closely with AI Image, AI Motion, 3D, and post-production specialists. * Continuously explore emerging tools, models, and technologies with a strong R&D mindset. ## Qualifications * 7+ years of experience in visual production within agencies, studios, or production companies, with demonstrable experience delivering real-world generative AI projects over the last two years. * Advanced proficiency in generative AI tools for image and video creation, including Adobe Firefly, Luma, Magnific, Midjourney, Runway, Veo, or equivalent platforms. * Hands-on experience training LoRAs and custom models to achieve consistency across brands, products, or characters. * Advanced prompting skills and the ability to translate creative briefs into effective generative production workflows. * Strong aesthetic judgment, up-to-date knowledge of visual trends, and a deep understanding of brand storytelling. * A proactive mindset, capable of identifying technical limitations and turning them into creative opportunities. * English proficiency at C1 level to be evaluated by Talent Acquisition Team. ### We think you’re awesome if you: * Experience with 3D software such as Blender, Unreal Engine, or Maya. * Understanding of how to integrate structured 3D assets (geometry, shading, lighting, render passes, and AOVs) as inputs within AI-powered production pipelines ## Additional information ### Why join us? Because we offer reasons such as: * Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more. * Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills. * Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel". * Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon. * Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program. * Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important! ??‍♂️ * Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others. Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions. We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy! Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you. All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.

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