Técnico/a de Desarrollo de Marca y Experiencia

This position is at Barceló Hotel Group

The selection process will be fully managed by Barceló Hotel Group.

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Barceló Group is a family-owned company founded in 1931 by Simón Barceló in Mallorca (Spain). Our expansion to the world's major destinations, along with our clear growth strategy, has allowed us to position ourselves as the 2nd largest chain in Spain and one of the top 30 in the world in terms of the number of rooms. Our commitment to ensuring the satisfaction of our visiting guests and the well-being of our entire team has been rewarded with the "Best Hotel Management Company in the World" award at the latest edition of the World Travel Awards, considered the Oscars of the international tourism sector. Currently, Barceló Hotel Group has 270 urban and resort hotels with 4 and 5 stars, totaling over 60,000 rooms distributed in 24 countries. These hotels are marketed under four brands that allow us to provide our guests with a clear differentiating value in terms of both quality and service: * ### Royal Hideaway Luxury Hotels & Resorts * ### Barceló Hotels & Resorts * ### Occidental Hotels & Resorts * ### Allegro Hotels All of the above, combined with a clear spirit of sustainable improvement, enables us to look towards the future with optimism, always backed by the strength and international presence that have characterized the Barceló Group throughout its more than 90 years of business trajectory. Do you want to be part of our story? Join our team! # **What will you do?** * Implementar de manera efectiva la marca en todos los puntos de contacto del cliente (antes, durante y después de la estancia), manteniendo la coherencia con el posicionamiento y los estándares. * Implantar conceptos de marca de manera efectiva en nuevas aperturas y procesos de rebranding de hoteles en la región de EMEA. * Ser el principal punto de contacto para aplicar la marca en espacios físicos, comunicación, canales de venta y experiencia de cliente. * Trabajar en estrecha colaboración con otras áreas, asegurando que los mensajes clave y el diseño se cumple según las directrices de marca. * Ejecutar la producción de nuevos activos de marcas en colaboración con agencias y colaboradores externos. * Mantener actualizados y supervisar los materiales de marca en los canales internos, asegurando su correcta disponibilidad y coherencia. * Capacitar a equipos internos sobre la correcta aplicación de marca. * Detectar oportunidades y definir acciones que impulsen las marcas y la diferenciación a través de la generación de experiencias únicas. * Realizar estudios de benchmarking y monitorización de estudios de nuevas tendencias y hábitos en los segmentos upscale y lujo. # **What are we looking for?** Requisitos: * Titulación en Marketing, Administración de empresas. * Conocimiento sólido en Branding, Diseño gráfico y Marketing. * Experiencia previa de al menos 3 años, preferiblemente sector hotelero. * Nivel alto inglés hablado y escrito. Se valorarán otros idiomas. * Dominio MS Office y conocimiento de entornos de diseño como Adobe o Figma. * Habilidad en gestión de proyectos y organización multitarea. * Habilidad para utilizar herramientas de Inteligencia Artificial. * Habilidad analítica, atención al detalle y sentido estético. * Excelentes habilidades de comunicación y presentación. # **Your benefits:** *You will have the opportunity to work in a flexible, collaborative, and responsible work environment, surrounded by the best colleagues. * Why limit yourself to one location when you can move between countries and work in different areas of the company? At Barceló Hotel Group, we offer you geographical mobility and the chance to gain knowledge about various products and services throughout your career. * We understand that a committed and experienced team is essential for growth. That's why we have specific career plans available in different areas of the company, which you can join. *You will have access to the best training programs in the market, tailored to your position within the company. Additionally, because we strongly believe in personal development, we provide a wide range of open training activities through our Barceló Campus e-learning platform. * We invite you to explore Barceló Responsible, our Corporate Responsibility brand. This initiative encompasses numerous actions related to social, economic, and environmental development in all the locations where our company operates. We want you to join us in our commitment to building a better future! As one of our greatest challenges is ensuring your happiness, being part of the Barceló Hotel Group team comes with additional advantages and benefits, including: 1. Exclusive discounts on hotels and travel for you, your family, and friends. 2. Access to a health insurance policy with numerous advantages and special conditions for the Barceló group. 3. Ongoing discounts with various companies related to leisure and free time. 4. Special offers with product and service companies. 5. Exclusive agreements with different training and business schools # **Contract type:** Regular

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