Payroll & Primacy Strategy Lead - Growth (Openbank)

Payroll & Primacy Strategy Lead - Growth (Openbank)

Country: Spain

Santander ( is evolving from a global, high-impact brand into a technology-driven organization, and our people are at the heart of this journey. Together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what’s possible. This is more than a strategic shift. It’s a chance for driven professionals to grow, learn, and make a real difference. Our mission is to contribute to help more people and businesses prosper. We embrace a strong risk culture and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

Openbank the digital bank of Santander Group, is transforming the financial sector by helping millions of people from different countries managing their money. We deliver simple, fast, and secure mobile-first banking experiences through everyday banking, lending, and investments. Our core DNA—simplicity, agility, and technology—drives us to make banking accessible, intuitive, and innovative. Working through multidisciplinary teams, we prioritize innovation, collaboration, and digital transformation. We make decisions quickly, learn from our users, and constantly adapt. We're seeking passionate individuals who are excited about digital innovation, eager to impact millions of lives, and ready to thrive in a dynamic, high-performing, agile environment. Join us and be part of the digital revolution in banking.

THE DIFFERENCE YOU MAKE

Openbank is looking for a Payroll & Primacy Strategy Lead based out of Madrid, Spain.

Customer Strategy is part of Openbank's Growth organization and is responsible for defining the bank's commercial strategy across the customer lifecycle. As the starting point of the commercial journey, the team combines customer, market and business insights to shape the strategic priorities that drive acquisition, engagement and long-term value. Working cross-functionally across Growth, Customer Strategy ensures these priorities are translated into measurable business outcomes.

As Payroll & Primacy Strategy Lead, you will define and evolve Openbank's strategy to become our customers' primary bank by strengthening long-term relationships through payroll and primary banking relationships. You will combine customer understanding, market insights and business analysis to identify growth opportunities, influence strategic decisions and accelerate customer engagement, loyalty and primacy across the end-to-end customer journey. We’re shaping the way we work through innovation, cutting-edge technology, collaboration and the freedom to explore new ideas.

To succeed in this role, you will be responsible for:

• Define and continuously evolve Openbank's payroll and primacy strategy, identifying opportunities through customer insights, market dynamics and competitive analysis.
• Design differentiated and sustainable initiatives to increase payroll conversion, customer engagement, transaction recurrence and long-term customer loyalty.
• Analyze the end-to-end payroll journey, from early activation to primary bank consolidation, identifying commercial, digital and communication levers to strengthen customer engagement.
• Monitor payroll, customer engagement and primacy KPIs, generating insights to support strategic decision making and proactively identifying risks and opportunities.
• Prioritize strategic initiatives balancing customer experience, business impact and contribution to Openbank's primacy objectives.
• Lead cross-functional initiatives, coordinating Product, Marketing, Data, Operations and Technology teams to ensure successful execution and timely delivery of strategic projects.

WHAT YOU’LL BRING

Our people are our greatest strength. Every individual contributes unique perspectives that make us stronger as a team and as an organization. We’re enabling teams to go beyond by valuing who they are and empowering what they bring.

Professional Experience

• 5+ years of experience in Strategy Consulting or in Corporate Strategy, Business Development, Growth or Commercial Strategy roles within Banking, Financial Services or Digital businesses.
• Proven experience defining customer engagement or commercial strategies based on data and business insights.
• Experience analyzing business performance, customer behavior and commercial KPIs.
• Experience leading cross-functional strategic initiatives involving multiple stakeholders.
• Previous experience in digital banking, customer engagement, loyalty or customer lifecycle strategies will be highly valued.

Education

• Bachelor's Degree in Business Administration, Economics, Marketing, Engineering, Mathematics or a related field. (Required)
• Additional education or certifications in Strategy, Data Analytics, Marketing or Digital Business. (Preferred)

Language

• Spanish (Full Professional Proficiency).
• English (Professional Working Proficiency – C1).

Hard Skills Required

• Customer-centric mindset.
• Strategic vision for customer engagement, loyalty and primacy.
• Strong analytical skills with the ability to translate data into strategic decisions.
• Cross-functional coordination and stakeholder management.
• Strong execution focus and prioritization.
• Preferred CRM & Digital Marketing ecosystems.
• Banking Products & Customer Lifecycle.

Soft Skills

• Structured Problem Solving.
• Ownership & Accountability.
• Rigor and attention to detail.
• Collaboration and influencing skills.
• Curiosity & Continuous Improvement.

WE VALUE YOUR IMPACT

You can expect a fair, competitive reward package that reflects the impact you create and the value you deliver. But we know rewards go beyond numbers. We offer more than just a paycheck—our benefits are designed to support your life, your goals and your well-being, now and into the future. Your health is our priority. Through BeHealthy, our global wellness programme, we promote Holistic wellbeing We know family is everything. That’s why we offer parental leave, childcare support and family-friendly programmes tailored to each life stage. We’re enable our teams to go beyond through global opportunities and broad career paths. We believe in the power of helping. You can dedicate part of your working hours to volunteering We’re here to keep you motivated, help you reach your goals, and celebrate your progress, every step of the way.

Openbank is an equal opportunity employer.

All applicants will be considered as equal without paying attention to gender identity, sexual orientation, ethnicity, religion, age, political orientation, union membership nor disability status. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify, and build.

Data Protection

The personal data you provide as well as any data generated during the selection process are confidential and will be processed by Open Bank, S.A. with registered office at Avenida de Cantabria, n/n, 28660 Boadilla del Monte (Madrid), for the sole purpose of managing your participation in the selection processes and, where appropriate, to formalise your recruitment. For further information about your rights and data protection, please read the Openbank Privacy Policy applicable to this type of data processing here.