Senior Programmatic Trader & Data Analyst

Who we are

At Taptap, we are not just shaping the future of advertising technology, we are building it today. Guided by teamwork, respect, and determination, we challenge the status quo, connect ideas with impact, and create innovative solutions that drive real results. Our culture thrives on visionary thinking, collaboration, and a deep respect for people, because good people, doing great things is what makes us stronger.

As a global team, we believe in pushing boundaries, fostering growth, and exceeding expectations. We are authentic, ambitious, and passionate about what we do, and we never settle for less than excellence. If you’re looking to be part of a company that values creativity, problem-solving, and the power of technology, we’d love to hear from you.

Scope

Reporting directly to the Programmatic Trading Director, the candidate will play an important role within both the Product Operations & the broader Commercial teams. The incumbent will take primary responsibility for the successful trafficking and optimization of all advertising data‑driven digital campaigns using TAPTAP’s proprietary DSP & DMP, Sonata.

The candidate will proactively manage campaigns booked by the Iberia Sales team – Direct Response, Branding or Tactical, whether sold directly or programmatically, ensuring all booked campaigns not just deliver in volume terms, but also exceed client expectations in terms of KPIs.

The candidate will work very closely and regularly interact with the Sales & Product teams and through them with all customers, be they agencies and direct clients. The trader will be responsible for maintaining up‑to‑date forecasts of inventory availability, as well as providing ad‑hoc and regular reporting and recommendations on site, campaign and ad performance, sell‑through and yield.

The candidate will work in close collaboration with the Product and Sales teams, and act as his/her interface with Sonata, to ensure that client Media programmatic revenues continue to grow across all Data‑Driven Digital Strategies.

Responsibilities

1. Programming and Implementing Digital Media campaigns:

• Interfacing with agencies, trading desks and direct clients.
• Reviewing and processing advertising campaign material.
• Requiring plan assets, such as creatives and tracking tags.
• Setting up data‑driven digital ad campaigns in Sonata.
• Managing bid strategies for campaigns.
• Operating across ad servers, ad technology solutions and Sonata’s DSP & DMP platform.
• Guaranteeing the campaign’s kick‑off and deployment.

2. Monitoring the Digital Media campaigns:

• Regularly monitoring and reconciling campaign delivery across third‑party ad serving systems.
• Analyzing digital inventory to determine what is performing best for sponsors based on click‑through rate, viewability, and user engagement, and any other KPIs.
• Following‑up on the campaign’s KPIs daily.
• Filling out the daily monitoring forms.
• Troubleshooting any ad creative issues that affect tracking, implementation, or reporting.
• Designing and implementing benchmarks according to performance or quality assurance KPIs.
• Informing the team about alert situations.

3. Optimizing the Digital media campaigns:

• Applying A/B testing on the creative pieces, targeting segments or media plans in order to improve the impact on the distinct audiences meeting campaign goals.
• Analyzing and recommending campaign modifications, leveraging understanding of advertiser and product performance and any improvements to the strategic plan to increase conversion.
• Maximizing performance and ad revenue.

4. Reporting:

• Providing campaign reports to internal teams, using internal and third‑party sources as needed.
• Elaborating the results and insights reports for our clients and partners.

Experience & Skills

• Advanced Level of English. (C1)
• 5 years of experience on similar position within a trading desk, publisher, advertiser ad‑ops/programmatic team. Profiles with less demonstrable digital marketing experience will not be considered.
• Min 1 year of programmatic Buying experience, with particular emphasis on Real Time Bidding.
• Excellent analytical and problem‑solving skills with strong attention to detail and follow‑up process.
• Strong initiative and ability to plan and prioritize work efficiently, multi‑task, and work well under pressure with minimal direction.
• Data‑driven personality, ability to tell stories based on campaign data analysis.
• Excellent communication skills.
• Understanding of on‑line and digital advertising metrics and KPIs.

Bonus points

• Good understanding and experience of programmatic advertising - platforms, such us SSPs, DSPs, Ad Exchanges or DMPs.
• Experience with analytics or BI tools like Tableau, Power BI, Qlikview, Google Analytics.
• HTML/Javascript knowledge.
• Advanced spreadsheet capabilities.

Benefits

• Permanent position based in Madrid.
• Competitive compensation package, according with the candidate´s profile & experience.
• Comprehensive benefits package, including flexible compensation options.
• Great working environment.