Growth Marketer

Overview

A fast-growing, venture-backed AI startup (approximately 20 employees) is looking for its first dedicated Paid Acquisition Manager to help scale customer acquisition in the US market.

The company develops AI-powered financial technology products for consumers and is entering an exciting phase of growth.

Role

You will own paid acquisition across performance channels with a strong emphasis on TikTok Ads , driving customer acquisition while continuously testing, optimizing and scaling campaigns.

Working closely with founders and leadership, you will have significant autonomy and direct impact on growth strategy.

Responsibilities

• Own and scale TikTok paid acquisition campaigns end-to-end
• Manage significant paid media budgets
• Develop testing frameworks across:
• creatives
• audiences
• offers
• landing pages
• Monitor campaign performance daily and optimize CAC, ROAS and LTV
• Collaborate with creative teams to produce high-performing ads
• Identify new acquisition opportunities and channels
• Analyze data and turn insights into actionable growth initiatives
• Build scalable acquisition processes as the company grows

Requirements

Must-have:

• 4 to 8+ years in Performance Marketing or User Acquisition
• Hands-on expertise with TikTok Ads (mandatory)
• Experience managing six-figure monthly advertising budgets
• Strong DTC/B2C acquisition background
• Excellent analytical skills
• Proven track record scaling paid campaigns profitably
• Comfortable working in a fast-moving startup environment
• Fluent English

Nice to have:

• FinTech experience
• AI or SaaS exposure
• Subscription or LTV-driven business models
• Experience with Meta Ads, Google Ads or other acquisition channels