Senior Copywriter (Barcelona)

We are looking for a Senior Copywriter with solid experience in branding, brand building, and creative campaign development. The successful candidate will join our creative team, partnering with an Art Director to lead projects across a diverse portfolio of clients and industries.

We are seeking a strategic and proactive thinker with a proven track record of developing strong creative concepts, crafting compelling narratives, and translating business objectives into impactful communication. This role requires confidence in presenting and defending creative ideas to clients, building trusted relationships, and driving projects from concept through execution.

RESPONSIBILITIES

• Lead the conceptualization and development of integrated campaigns and creative initiatives.
• Work closely with an Art Director as part of a senior creative team.
• Develop compelling copy and content across a variety of channels and platforms.
• Contribute strategically to brand development and brand-building projects.
• Present creative concepts, campaigns, and recommendations to clients.
• Act as a trusted creative partner, confidently explaining and defending creative decisions.
• Participate in and facilitate brainstorming sessions and creative workshops.
• Manage multiple projects simultaneously while maintaining exceptional creative standards.
• Mentor and support junior team members when required.

REQUIREMENTS

• 5+ years of experience in a copywriting, creative, or branding role.
• Proven experience working directly with clients and presenting creative work.
• Strong background in brand building, brand strategy, and campaign development.
• Excellent writing, storytelling, and communication skills.
• Strong conceptual thinking and problem-solving abilities.
• Ability to confidently present, defend, and sell creative ideas to clients and stakeholders.
• Experience working in a creative agency environment.
• Proactive, collaborative, and team-oriented mindset.
• Advanced English proficiency (minimum B2-C1 level).

WHO WE ARE

At McCann, we believe that truth well told has the power to shape culture and drive meaningful impact. We are a global creative network built on bold thinking, human insight, and a deep understanding of how brands can play a real role in people’s lives.

Our teams bring together diverse perspectives, talents, and backgrounds, united by curiosity, collaboration, and a shared ambition to create work that matters. We partner with some of the world’s most iconic brands to deliver ideas that are not only creatively powerful, but strategically sound and commercially effective.

At McCann, creativity is our craft — and people are at the heart of everything we do.

WHAT WE OFFER

• Permanent contract
• #Hybrid model
• Training plans in our extensive training platform.
• 23 working days of vacation, plus 2 long weekends of your choice, plus 3 days at Easter, plus 3 days at Christmas.
• The day of your birthday off!
• Incorporation in a multinational company with high professional, economic and financial solvency that leads new, innovative and large-scale projects.

McCann Worldgroup’s ValuesOur shared MW Values of Bravery, Integrity, and Generosity guide our behaviors in how we work together to deliver exceptional client work.

Equal Employment OpportunityMcCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).