Senior Director of Marketing

Appodeal is a dynamic US-based product company with a truly global presence.

We have offices in Warsaw, Barcelona and Virginia along with remote team members located around the world.

Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

Why Appodeal?

At Appodeal, we’re more than just a company—we’re a team united by a common mission:  to help every person discover and grow their talents!

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here’s what we value, and what we hope you do too:

• Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
• Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
• Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
• Enjoying the Journey: We believe in having fun while working toward our goals.

We are more than just an ad mediation platform. We believe that when user acquisition, actionable intelligence, and monetization are aligned — profits happen.

We are looking for a Senior Director of Marketing to lead and elevate our global marketing function across our holding company. This position is ideal for a hands-on marketing leader who excels at both strategic thinking and tactical execution. You will play a critical role in shaping our messaging, growing our digital presence, building partnerships, and driving lead generation through impactful campaigns.

Key Responsibilities

• Strategic Marketing Leadership :
  Develop and execute a data-driven marketing plan aligned with business objectives across multiple business units.

• Digital Growth & Demand Generation :
  Lead end-to-end execution of marketing campaigns across digital platforms, including paid social, search, and retargeting. Optimize conversion funnels and identify new growth opportunities.

• Content & Communications :
  Drive content creation (email campaigns, blogs, whitepapers, videos, etc.) to support thought leadership, user education, and product marketing initiatives.

• Email Marketing & CRM :
  Own the strategy and execution for email marketing, including newsletters and automated flows to engage, retain, and convert our user base.

• Social Media Management :
  Oversee the planning and development of social media strategies, ensuring consistent engagement, brand voice, and follower growth.

• Analytics & Optimization :
  Monitor and evaluate key marketing metrics and KPIs. Use insights to continuously optimize campaign performance.

• Partnerships & PR Support :
  Collaborate on co-marketing initiatives, PR efforts, and cross-functional programs to increase brand awareness and customer acquisition.

• Cross-Functional Collaboration :
  Work closely with Product, Sales, and Executive teams to align messaging, support go-to-market plans, and enhance the customer journey.

Qualifications

• 10+ years of progressive marketing experience, preferably in digital products, SaaS, AdTech, or mobile/gaming tech.

• Proven experience driving full-funnel marketing campaigns and scaling brand presence across global markets.

• Strong knowledge of digital marketing tools and CRM platforms (e.g., HubSpot, Marketo, Google Ads, Meta Business Manager).

• Excellent written and verbal communication skills in English.

• Strong analytical mindset; comfortable with marketing dashboards and reporting tools.

• Self-starter who thrives in fast-paced environments and can manage multiple priorities.

• Passion for innovation and empowering developers or creators.

With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.

Join us and help shape the future of mobile app success!