Agency Partnerships Manager - Global Business Solutions

Agency Partnerships Manager - Global Business Solutions

Location: Madrid

Employment Type: Regular

Job Code: A119604A

Responsibilities

• TikTok Agency partners work with the world’s leading media agencies to help brands of all sizes connect with communities and drive business impact on the platform. Our innovative, high-impact advertising solutions enable advertisers to create authentic experiences while unlocking measurable growth.
• Drive the growth strategy for long-tail and mid-market advertisers across the portfolio of Spain’s top media agency groups (Big6).
• Partner with multiple agencies to unlock incremental revenue opportunities within their broader client portfolios.
• Develop and execute scalable programs and strategic initiatives to accelerate TikTok adoption among long-tail advertisers.
• Identify structural growth opportunities within agency portfolios and design activation plans to unlock them.
• Create, test, and scale educational initiatives that empower agencies to position TikTok as a key growth platform for emerging and mid-sized advertisers.
• Collaborate cross-functionally with sales, marketing, and product teams to improve solutions tailored to long-tail advertiser needs.
• Track and analyse revenue performance across the long-tail segment within agency portfolios and identify areas for growth.
• Shape and strengthen TikTok’s narrative as a scalable growth platform for advertisers of all sizes in the Spanish market.
• Meet and exceed revenue targets tied to the growth of the agency long-tail segment.

Qualifications

• Experience in performance marketing, digital marketing, or roles involving agency-facing strategy and consulting.
• Strong consultative sales and/or marketing skills, with solid understanding of the agency landscape.
• Experience identifying scalable growth opportunities across multiple clients or portfolios.
• Proven ability to develop strategic initiatives that drive adoption across a broader client base.
• Fluent oral and/or written fluency in Spanish and English is required to communicate directly with stakeholders across international teams.
• Entrepreneurial mindset: resourceful, self-driven, and able to generate incremental growth beyond standard targets.
• Strong analytical skills, with the ability to identify patterns and prioritize growth opportunities within complex portfolios.
• Demonstrated track record of achieving and exceeding revenue goals.
• Experience working with agency groups or managing multi-client portfolios.
• Proven ability to advise and influence senior-level executives and agency stakeholders.