Ua Manager

At Naphora Games Group, we're building more than games, we're building a global team of ambitious, driven people who are hungry to learn, experiment, and raise the bar for the next generation of games.
We collaborate openly, move fast, and challenge ourselves every day to build better, smarter, and faster.
Our goal is to create world-class games that players around the globe love and remember. If you thrive in a high-performance, ownership-driven environment and want to make a real impact, you'll fit right in with us.
Role Summary
Own and scale Naphora's user acquisition across our mobile games.
Your objective is to drive profitable and sustainable player growth through paid acquisition, creative testing, ASO, and data-driven optimization.
You'll manage campaigns and budgets across key acquisition channels, identify opportunities to improve performance, and work closely with Product to improve player quality, retention, monetization, and LTV.
Responsibilities
User Acquisition & Growth
Develop and execute paid and organic acquisition strategies across multiple mobile games
Manage UA campaigns across Meta, Google, TikTok, AppLovin, Unity Ads, and other relevant networks
Own campaign budgets, bidding strategies, and performance optimization
Scale acquisition while maintaining profitability and player quality
Support global game launches and LiveOps marketing initiatives
Creative Testing & ASO
Define and execute creative testing roadmaps
Test and optimize creatives to improve CPI, IPM, CTR, CVR, and ROAS
Lead App Store Optimization (ASO) initiatives to improve visibility and store conversion
Plan and execute creator and influencer acquisition campaigns
Analytics & Optimization
Analyze campaign performance and turn data into actionable recommendations
Track key acquisition, retention, monetization, and LTV metrics
Build dashboards and performance reports for stakeholders
Work closely with Product to improve retention, monetization, and LTV
Continuously monitor competitors, industry trends, and new acquisition opportunities
Success Looks Like
Consistently delivering profitable user growth
Scaling both paid and organic acquisition
Improving acquisition efficiency while increasing player quality
Running experiments quickly and using the results to make decisions
Making decisions based on data rather than assumptions
Qualifications
4+ years of experience in User Acquisition, Growth Marketing, or Performance Marketing within mobile gaming
Proven experience managing six- or seven-figure monthly UA budgets
Hands-on experience with Meta Ads, Google Ads, TikTok Ads, AppLovin, Unity Ads, and other major ad networks
Strong understanding of mobile attribution platforms such as AppsFlyer, Adjust, or Singular
Experience with ASO and store conversion optimization
Strong analytical skills with proficiency in Excel/Google Sheets and BI tools
Strong understanding of mobile gaming KPIs including CPI, IPM, CTR, CVR, ROAS, LTV, ARPDAU, retention, and payback
Experience designing and executing A/B tests
Strong communication and stakeholder management skills
Fluent in English
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