Area Sales Manager Spain

Company: Urbio Led – Leading Smart Street Lighting Company in Eastern Europe

Location: Spain (5 openings located in different regions of the country)

Department: Commercial

Reports To: Chief Revenue Officer (CRO)

Compensation: Competitive base salary + uncapped performance-based commission. Company car / travel allowance, laptop & phone provided.

For more details, check out our career site:

About Urbio

URBIO is a leading European manufacturer of smart street lighting solutions, with over 3,000 successful projects delivered across Romania, Moldova, Serbia, and Montenegro.

We specialize in highly certified, energy-efficient smart luminaires natively integrated with our ecosystem of solutions, including:

• An AI-powered smart city platform for asset and lighting management;
• Advanced controllers, sensors, and smart accessories;
• A wide range of communication protocols, including PLC, LoRa, and GSM.

Having conquered our home market and become the leading supplier in our product category, the trust we've earned now drives our next chapter: expansion into new markets across Europe. As we scale our presence, we're seeking entrepreneurial Area Sales Managers to drive growth in new markets.

Role Overview

The Area Sales Manager will be responsible for building Urbio's presence in assigned territories by generating new business opportunities and developing relationships with municipalities, public authorities, distributors, and infrastructure partners.

This is a hunter role focused on creating business from scratch. The successful candidate will spend most of their time in the field, meeting prospects and developing long-term commercial opportunities across their region.

What You'll Be Selling

Urbio Led's connected LED street lighting systems, including luminaires, sensors, remote monitoring and control software, and integrations with our ecosystem of solutions. You'll be positioning both the hardware and the software/energy-savings value proposition to public and private stakeholders and acting as their main point of contact throughout the whole process.

What We Offer

• Opportunity to be a founding members of the Sales team in Spain.
• High level of autonomy and direct collaboration with executive leadership.
• International, entrepreneurial work environment.
• Competitive compensation package with uncapped performance-based incentives.
• A luxury company car and travel allowance for field-based work.

Key Responsibilities

• Develop new markets and build sales pipelines from the ground up.
• Identify and acquire new customers through cold outreach, networking, and most importantly, field sales.
• Visit municipalities, city councils, public institutions, contractors, and distributors across the assigned region.
• Travel extensively within the territory to meet prospects and develop business opportunities.
• Manage the full sales cycle from prospecting to contract negotiation and closing.
• Identify and qualify public tenders, working closely with the technical/pre-sales team on proposals.
• Monitor market trends, competitor activity, and regional growth opportunities.
• Maintain an accurate sales pipeline and forecast using the company CRM.

Required Qualifications

• 5+ years of Enterprise B2B/B2G sales experience with a proven track record of growing sales from zero and developing new markets, ideally within long sales-cycle environments (12–24 months).
• Direct experience selling to municipalities, public authorities, or through public procurement/tenders.
• Experience in street lighting, energy, Smart City, infrastructure, or electrical equipment industries.
• Strong business development, negotiation, and relationship-building skills.
• Comfortable with intensive field sales and frequent regional travel.
• Self-driven, resilient, and able to work independently.
• Fluent English required; fluency in the local language of the assigned territory is mandatory, given the relationship-driven nature of public-sector sales.

Ideal Candidate

• True hunter with a strong new business mindset.
• Persistent, resilient, and results-driven — comfortable opening doors and creating opportunities where none exist.
• Excellent communicator with advanced persuasion and negotiation skills.
• Motivated by ambitious growth targets and working autonomously.

Support You'll Have

You won't be selling alone: a pre-sales and a technical team who supports proposal development and technical qualification, and a delivery/implementation team takes over the heavy lifting after contract signature, so you can focus mainly on new business.

Our marketing department will support you with lead generation campaigns, sales collateral (Written & Video) and premium participation to relevant industry events and conferences.

Ready to light up new markets? Join Urbio and help power Spain's smart city future.