Area Sales Manager (Northern Spain)

The Area Sales Manager is responsible for driving profitable sales growth within the assigned area, with a strong focus on new business development, customer acquisition, and market expansion.
The role requires a proactive hunting mindset, combining strong field presence, commercial drive, and disciplined execution to identify opportunities, win new business, and grow market share.
This is a sales specialist level position with direct ownership of territory development and customer growth.
Home base: Asturias region.
What You Will Do
Drive profitable sales growth within the assigned area through active customer development and strong commercial execution
Identify, pursue, and win new business opportunities across the territory
Expand market presence by building relationships with new customers, distributors, workshops, and other relevant business partners
Develop and implement area sales plans with a strong focus on business acquisition and revenue growth
Build a healthy sales pipeline and maintain disciplined follow-up on leads, prospects, and commercial opportunities
Increase share of business with existing customers while actively targeting new accounts
Monitor market trends, customer needs, competitor activity, and pricing developments to identify growth opportunities
Support commercial negotiations, pricing discussions, and customer agreements in line with company guidelines
Prepare sales forecasts, pipeline updates, and regular performance reports
Coordinate closely with customer service, supply chain, marketing, finance, and other internal teams to support execution and customer satisfaction
Support product launches, promotional activities, and local market initiatives that drive commercial growth
Follow up on customer issues, claims, and commercial matters to ensure timely resolution while protecting the customer relationship
Represent the company professionally in the market and act as a strong commercial ambassador for the business
What Will Make You Successful
University degree in Business, Sales, Marketing, or a related field is preferred
Relevant experience in sales, field sales, business development, or commercial roles
Experience in automotive aftermarket
Proven ability to identify opportunities, develop prospects, and convert them into business results
Proficient in Excel, spreadsheet data and analysis
Strong commercial drive and customer-facing energy
Fluent English
Good analytical, organizational, and territory management skills
Ability to work effectively across functions in a matrix environment
Strong communication, negotiation, and relationship-building skills
High level of ownership, persistence, and follow-through
Willingness to travel as required within the assigned area (approx. 3-4 days in field)
What Do We Offer
Sales Incentive Plan (SIP) bonus
Car benefit
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